Holiday shopping, in Augmented Reality

December 20th, 2009

We have added some new functionality to our Augmented Reality service (based on the great Layar Browser) this December. Now, not only can you see posts and photos that you and your friends have left, we’ve added local businesses with special offers for you.

Our first partner has been one of the US’s biggest electronics retailers, who have been piloting the service throughout December – you can see their nearest store and click through to see what local offers they have in-store. We will add merchants slowly and increase the targeting criteria, to make sure that they are relevant and in the right balance to the content left by your friends. As always, we welcome your thoughts and would love to hear how we can make this part of our service better.

Brightkite’s Augmented Reality service (with Layar) is available on Android and iPhone 3GS phones.


Posted by lanky at 4:35 PM in Uncategorized

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[...] the back of that will grow location-based marketing. Brightkite for example can deliver targeted advertising messages to their members smartphones as [...]

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