Basing on the fore text, the aim of this report is test how certain firms survive and growth in China’s uncertainly environment and illustrates how they used effectuation theory appropriately to make them be a leading enterprise in each industry. However, it is difficult to measure about that the entrepreneurial process and whether a firm overcomes the strange environment and build up a sustainable business in the near future.
Therefore, the report chooses the case study method to solve this difficulty. About the case study, Yin (1994) and Lee (1999) reported that generally, we use case study methodology to deal with problem when we face that mention about ‘how’ or ‘why’, when the experimentation and questionnaire cannot be used, and when the object of study is contemporary and has the real story. What’s more, the more standards are put forward such as: data points are fewer than the uncontrolled variables; researcher can show the sources of evidence; current researches can theoretical support the data collection and analysis.
In addition to that, those firms will be analyzed by the multiple cases study model in order to cater both the exploratory and explanatory purposes. For the reason that the industry environment in China is diversified, multiple case studies can satisfy the various situations in each industry and find the common point of them.
Choice of firm
This report choose cases basing on the following concept: 1. it is the pioneering in its industry or space. 2. The firm can extremely attract the media’s attention. 3. It must as an established entrepreneurial venture. For instance, how a new company faces and overcomes uncertainty in the attempt to build up its leadership role in the new market. The report chooses certain firms because they are irreplaceable in China and able to provide researcher the possibility that receive the information that inaccessible from other untypical firm in order to analyze the result by effectuation (Sarasvathy & Kotha 2001). For example, the following paragraph choosing Alibaba, Lenovo, etc. as the objectives is reasonable. All of those are the head leading enterprise in each industry in China. Moreover, the entrepreneurial experience and precious data of them can be easily found in mass media.
For the reason that the report should define a continuous influence by the...