This website uses cookies to ensure you have the best experience. Learn more

18 Reasons Why A Shopper Abandons Their Shopping Cart

1153 words - 5 pages

A judge pounding down the gavel declaring, “GUILTY as charged,” is unnecessary. You are guilty of this, I am guilty of this, and in fact, every shopper is guilty. The crime we are all guilty of…spending time shopping on a website, finding products and hitting the ‘add to cart’ button, only to not go through with purchasing those products. Instead, items stay in the shopping cart only to never find their way to a loving home.
That abandoned shopping cart is a lot like the “island of misfit toys,” in the Classic film, Rudolph the Red-nosed Reindeer, except the products left behind live on, “Cyber Island of abandoned shopping carts.”
Why, oh why, do people not go through with the purchase transaction?
“The Average Shopping Cart Abandonment Rate is over 65 percent,” more than half the visitors shopping online never convert to a sale.

What causes shoppers to jump ship at the time of checkout?
Many unknown reasons exist, but today’s post covers 18 of the main reasons why a shopper is leaving products in an online cart without finalizing the sale.
1. Too High Shipping Costs
2. Not ready to make Purchase
3. Too High Product Price
4. Shipping Costs unclear
5. No Guest Checkout
6. Complex checkout process
7. Extra tax charges
8. Not enough Payment choices
9. Website load time too slow
10. Too much personal info required
11. Not enough shipping options
12. No coupon code box at start of process
13. Too many Up-Sell deals during checkout
14. Coupon code doesn’t work
15. Website crashed
16. Customer info lost due to submission error
17. Confusing layout
18. Distrustful of store security

The problem is not the Shopper it’s the Website:
The majority of time the principle of less is more comes into play during the checkout process of an e-commerce site. People do not like over complicated things, nor do they enjoy feeling misinformed.
For instance, a shopper is excited about the deal she/he found online, they place the product into the cart, they hit the checkout button, and shipping costs are an additional $25.00. Whoa! Wait a minute! Spending $72.00 was okay because of the discount, but now the final price is almost $100.00. Click, “I didn’t really need that product anyway.” They leave the site with a negative feeling, which means they probably will not return.
If a website is experiencing a high percentage of shopping cart abandonment, or bounce rate, it’s time for an audit. Out of the 18 reasons people abandon their shopping cart is due to website issues, not personal issues (although, sometimes this is the case).
Items to change for better a Shopping Experience:
Simplify the shopping experience, one of the reasons people abandon their carts is because the website requires them to sign up or share too much information. People are in a hurry, especially if they are trying to make a purchase via their smartphone.
Offer guest checkout & sign up after the sale is made. There is a slight chance the shopper has already purchased from the site, does have...

Find Another Essay On 18 Reasons Why a Shopper Abandons their Shopping Cart

The reasons why a person joins a NRM (cult)

1391 words - 6 pages The reasons behind the joining of a new religious movement or NRM are often numerous. It is thought by many that new recruits are gullible, idealistic individuals who are fooled by a conniving cult member. While this may be the case some of the time it should also be pointed out that there is this underlying assertion that everyone can be susceptible to these "masters" of trickery. There are many theories as to why one joins a new religious

Reasons Why Women Develop a Negative Body Image

1310 words - 5 pages Shirley Ramos Professor Villela English 114 B 14 April 2014 Beauty Distortion In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young

Reasons Why Man's Best Friend is a Dog

889 words - 4 pages around him. This is why mans' best friend is a dog. Can't you see why dogs are such great pets? They are amazing friends. When picking dog breeds you want to be careful. Different dogs require different amounts of exercise. You will need to find a dog that fits your lifestyle as much as possible. If it is too different it will not help you with your exercise needs or attention needs. Did you know stroking or petting a dog can reduce stress

The Reasons why Writing is a Part of Me

1141 words - 5 pages well. I whether write on a piece of paper to tell people how I feel about things than to tell feelings better when I am writing it is just a part of me.   Works Cited 1. Joe Bunting. The Write Practice. “Why We Write: Four Reasons” Copyright © 2013 • The Write Practice. We Write to discover meaning (par. 2) 2. Ericson Ay Mires “Journal Writing: 5 Smart Reasons Why YOU Should Start doing it TODAY

Abraham Lincoln: The Reasons Why He Was a Great President

1947 words - 8 pages lost the nomination for President at the Whig Party Convention, so he abandoned the Whig party (Lehrman). After abandoning the Whig party he became a Republican (The New York Times). The Republicans were different from what they are today, but a speech he gave in Peoria helped shape their platform (Crowther). In 1847, Lincoln held his strong stance on the war going on with Mexico and became unpopular in Illinois because of how strongly he felt about

Why their will never be a black president

775 words - 3 pages Why their will never be a Black PresidentA black president is not very likely in the present or near future. This is due several different reasons that can be seen very clearly in the society we live in today. The past that African Americans have endured does not give them the hope that something of this magnitude can ever come to them. Despite what happened in the past, even in the present there is a lot of separation between the races. Blacks

The Literary Merit of Anthony Burgess' A Clockwork Orange and Exploring Reasons Why it Was Banned

963 words - 4 pages at a later date, but it was restricted. (ALA) So why exactly has A Clockwork Orange been banned and/or challenged? This book has been banned and/or challenged for several reasons, whether they are good reasons or not is a different story. Some of these reasons include: “objectionable language”(ALA), rape, murder, beat downs, defiance of authoritative figures, and the dystopian society of the books setting. This list is also a list of ideas

War with Iraq, reasons it occurred and personal opinion on why it was a good idea

951 words - 4 pages " war or we just want their oil. These people do not fully understand all of the problems Saddam has caused and all of the oppression that takes place and all of the rules he has broken. They also do not understand that this has been happening for years and even the Clinton administration has participated in bombings on Iraq. This war is not a grudge match. Rather, it is a necessary move to create a more peaceful and a less oppressed world.Another

Reasons Why Buffy the Vampire Slayer Is Iconic and Played a Large Role in Poplular Culture

1516 words - 7 pages Giles and continues to establish the topic of female empowerment, an attractive, young, 16 year old woman with two lives. One as a normal teenager struggling with life through high school and social aspects, the other a secret life as a super hero, the Slayer. This introduced the fantasy ideas that where usually reserved for young boys and their comic books to teenage girls. One of the most iconic scenes to reinforce this occurs in the first

The reasons why re-urbanization as opposed to suburbanization has become a common process in some parts of the world

275 words - 2 pages Physically, Socially, Economically and environmentally regenerate the docklands.One of the reasons why London would chose to regenerate the Docklands instead of suburbanizing is because that London is already too huge of a city, UK is a small island, if London grows anymore, it will be impossible to manage.Docklands is already in the inner city, transportation is in place, all there is to be done is to build up the buildings around the Docklands. Many

Q 1 Describe at least 4 reasons why team work is important in providing a good service to clients

1357 words - 5 pages a situation where users collude with staff on one shift to down grade the effectiveness of staff on another shift.Q 3There is nothing more effective and rewarding than showing a genuine interest in other people.There is a good reason why to listen to clients you can learn things, also clients respond well when you listen to them, you build up a better relationship, listening is the single most important of all the communications skills, good

Similar Essays

Reasons Why Children Should Not Always Listen To Their Parents

973 words - 4 pages keep people interested is to make it new and fashionable. So certainly, there are some reasons why children shouldn’t listen to their parents, as shown by Romeo and Juliet. The first reason why children shouldn’t listen to their parents is sometimes parents think they know what is best for their children but the choice they made doesn’t make the kids happy. The most common and relevant example of this is when Old Capulet tries to force Juliet

This Is An Essay On Norelco's Shopping Cart Investment Plans. Its Was For A Marketing Class

642 words - 3 pages in 1978 General Electric was the main supplier, and in 1981 GE was still on top the Project Shopping Cart was thus a failure. Hayes was not sure why the plan failed, and was unable to figure it out for weeks after.What was wrong with the company's ideas, well when you look at the company's statistics, you notice that the brand name is a dollar cheaper and the suggested retail is 10% less than going with the private label. Also in 1976 the

Reasons Why People Don't See A Doctor

687 words - 3 pages are convinced that they will get better no matter what, which indicates the overwhelming reason for such a decline in visits is attributed to fear. This essay will highlight three main reasons why persons refuse to go to their health care physician. Persons suffering from the instillation of fear of the medical procedures that may have to be performed, the inability to afford treatments and mere visits to the doctor, and the religious beliefs that some persons choose to uphold.

A Beautiful Mistreated Mind This Essay Concerns An Often Overlooked Aspect Of The Lives Of People With Mental Health Issues: Their Treatment. It Looks Into The Reasons Why These People Were Neglected...

1647 words - 7 pages A Beautiful, Mistreated MindMany people consider the movie "One Flew Over the Cuckoo's Nest" one of the greatest movies ever made. This is not without reason, as the shocking subject matter and brilliant acting truly personify the horror of the situation as a group of supposedly mentally ill people fight to keep what is left of their sanity under the twisted care of the fiendish Nurse Ratchet. As they hear the native American drums beet while