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1950s Fahsion Essay

1682 words - 7 pages

Fashion in the 1950s had spawned a wide variety of styles with elements of originality as well as new distinctive styles, which had added a classic new age twist to the history of European fashion. Recovering from the catastrophic tragedies from the Second World War, the fifties had given hope to the people and also a new start of life of many people to choose their future freely. Due to the massive recover of the economy, the technological advancement allowed mass production of clothing in the fifties. As the economies of the world expanded and the living standard and income level of the people were improving after the war, the European societies had started to embrace the mass consumption ...view middle of the document...

Women wore more fitted blouses and colorful patterned dresses were popular at that time as well, which focused in accentuating the hips, and bodyline emphasized the femininity compare from the Wartime. Economic was booming and people were encouraged to spend their money. Television had also provided a connection to the rest of the world and gave people a new mobility that changed the patterns of people leisure and living.

Television was introduced in the United States and Western Europe after World War II and by the end of the fifties, most countries in the Western Europe had access to at least one television set. Television has also became one of the most pervasive medium in the European households as well where about 90 percent of the children in their family can access to a set of television. Eventually, it became popular even in the Third World and by the end of the twentieth century; majority of the urban areas had at least a Television set. Television was designed as a medium for family to gather around in the living room and as leisure activities.

After the war time, many women were encouraged to move our of the workplace and become housewives again. Dior had also created “the New Look” line which to encourage women to embrace the feminine styles again. During the 50s, television advertisement, shows and movies had also put women into the image of housewives and always staying in the kitchen. Commercials advertised the latest products for women to deed their families, clean their homes, and keep up with the perfect image of what a women should be. Television shows also consistently showed the women as the keeper of the house. They were always cooking, cleaning, and keeping up with the family. Movies had also shown a similar image as the women always took care of the house while the men were away at work. They greeted their men in nice party dresses and accessories with a big smile on their face. This was also the perfect image they wanted to show of the ‘American Dream.’ It had then influenced the European families as well.

Regardless to other issues happening around the world during that period of time, the top fashions that drove the industry must be the celebrities who were idolized by the consumers. The success of movies such as ‘Sabrina’ and ‘Breakfast at Tiffany’s’ made Audrey Hepburn’s elegant and simple style into one of the main elements in the women’s wardrobe in the fifties. The famous little black dress is celebrated n both of the movies, while Audrey’s iconic mandarin collared coat, midi heels, pointed pumps, gloves and cat-eye sunglasses were famously noticed in the fashion trend in the 50s. Similarly, Grace Kelly’s classy elegance and beauty was shown on the screen in ‘High Society’ in the 1956 where she wore Dior’s ‘New Look’ collection ball gowns showing the new style of women in the society. The style also made her into a beautiful figure put out on display for everyone especially the men as the style focused on...

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