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2 Commercials Of Different Drinks Essay

760 words - 4 pages

Which TV commercial is deeply impressed? Is it the one show up many times on TV? Is it the one have a clearly slogan? Is it the one have an unforgettable scene? I have selected 2 commercials of different drinks, which are “Red Bull Gives You Wings”, and “Coca-Cola Summer Commercial 2011, Open Happiness”. Coca-Cola is a soda drink. It is dominance of the world soft-drink market throughout the 20th century to present. Red Bull is mainly an energy drink. It is also an international marketing campaign targets young men mostly with extreme sports. For me, a successful commercial will lead people want to buy its product. The commercials of Coca-Cola and Red Bull are selling their products in different way for different people. In general, the soda drinks are always more popular than the energy drinks, but the ad of Red Bull seems better than the ad of Coca-Cola in some way.
First of all, the slogan of Red Bull commercial is simple, meaningful, and unforgettable. The slogan of Red Bull commercial says, “Red Bull gives you wings”. It is easy to get their message, and what they want to sell about their feature of products. In addition, the way that Red Bull presents their slogan is interesting. The message they want to show up is when people lack of energy to do things they want, drink a can of Red Bull, it will give you some energies. It just likes the commercial, after a man drink a can of Red Bull, he can fly to the sky, and revenge. It means Red Bull can produce impossible energy that consumers expect. On the other hand, the slogan of Coca-Cola commercial is “Open Happiness”. This slogan is not as well as the Red Bull one. The main reason is the slogan is not clearly to explain what the feature of their products, and it is complicated to get what they want to show up. Also, the slogan can instead of any other drinks, and has the same meaning. Therefore, the slogan for any commercials has better to be clearly, and meaningful, such as Red Bull.
Second, humor in a commercial is becoming important. A commercial usually is a thirty to forty second between a break times on a...

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