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4. An Analysis On How The Information System Can Help The Organization To Gain Competitive Advantage

736 words - 3 pages

SWOT analysis defined is an overall evaluation of the company’s strengths(S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, and positive situational factors that may help the DELL companies serve their customer and achieve their target or specific objectives. Weaknesses are including internal limitations and negative situational factors that may influence the DELL’s company performance. Opportunities are the favorable factors or trends in the external environment that the DELL companies may be able to exploit to their advantage. The threats are the unfavorable external factors or trends that may present challenges to performance. ...view middle of the document...

This direct customer’s sales strategy was involved 90% of their company operations. Their direct customer sales technique is their heart business model. They do not employ resellers to sell their product, which has proved that their companies are having a successful marketing strategy. Dell uses the Internet as their sales channel and let their customer request for specific orders through the Internet. This made Dell company gain the competitive advantage against all their competitors. Dell is the direct selling business model that allows the customers to buy the products directly from Dell. The market is become more educated, effectiveness, and more than ever individuals want a product that can target their specific needs.
Brand name
Dell is the largest PC maker in the world and their brand name has a very strong reputation which ensure its products quality. It is a powerful and loyal brand among customers. They uses the direct to customer business model that leverages technology in order to achieve their key goals. It helps to establish direct relationships between customers. Besides, they also provided a top-notch customer services before and after the sales process. This is an innovative mechanism that enables Dell to have competitive advantage. Dell is well known around the world whereby the brand name worth...

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