4 P Principle Of Toyota Assignment

327 words - 2 pages

If we look at Toyota's 4 P marketing strategy, Toyota will find that Toyota has adopted the 4 P strategy as follows:  
Product   
             The product is Toyota brand car. The car is not very expensive. It is well-equipped with beautiful and modern design. And Toyota is a long-standing brand, so customers are very trustworthy as well. And if you look at the performance.Performance is comparable with the price of a comparable model. Durability If compared with the car produced in Europe, it would not be able to fight. But on the inside of the car is a good standard compared to European cars. And compared with other cars in the same brand, the durability is not very different. But what can compensate and make a difference to Toyota is. Toyota spare parts are cheaper than other brands. This point is another advantage for other brands as well. And it can easily attract customers to make purchasing decisions. The form of the product.Toyota cars have designed a beautiful shape, very stylish, very modern, equipped with...

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