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5 Solutions That Will Prevent High Bounce Rates On Your Hospital's Website

601 words - 3 pages

5 Solutions That Will Prevent High Bounce Rates On Your Hospital's Website
Firms are taking advantage of the digital revolution world over. However, the health industry has been slow to take up the digital opportunity. Many others that have gone online are stuck in low traffic or high bounce rate. The inability to come up with innovative ways to get the patients to interact with the hospital website leads to several missed opportunities. A recent survey shows that more than sixty percent of the interviewed patients would like to communicate with their physicians with any form of digital platforms. However, less than forty percent of hospitals are able to achieve this level of interaction.
Avoiding high bounce rates
Bounce rate is one of content site best metrics showing the customer’s activity on your site. The bounce rate is the number of times clients visit your landing page and press the ‘back’ button without visiting any other pages. High bounce rates could be as a result of some of the following.
• Browser incompatibility
Sometimes the cause of high bounce rates has nothing to do with the content. Most patients may be having problems accessing your site with their browsers. This causes them to quickly press the ‘back’ button. Most patients will access your hospital’s website using mobile devices. Thus, you need to ensure that the site is compatible with most mobile browsers. It is good to use a browser test tool like http://www.browserstack.com/ to check on compatibility.
• Poor content organisation
Most people are inpatient online. They will thus spend less time searching for what they want. You might have visited a site in the past. Despite the home page looking great, you found it hard to find what you wanted. Bad design and poor content organisation leads to poor navigation...

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