5 Things To Look For In A Freelance Writing Opportunity

939 words - 4 pages

5 Things to Look for in a Freelance Writing Opportunity

When I first started writing online, I didn’t know what to look for in a freelance writing opportunity. To be honest, I barely read the Terms of Service, FAQ, or other pertinent details of any content mill where I applied as a writer. I just jumped into the unknown, headfirst, without knowing what exactly to look for in a freelance writing opportunity.

Of course, I wish it were possible to turn back time and nullify past mistakes, as well as put into operation what I’ve since learned. But I can only do the latter -- in other words, use the knowledge I’ve absorbed, avoid future missteps, and approach new projects effectively from the get-go.

Without further ado, here are 7 things to look for in a freelance writing opportunity and why:

1. Upfront Pay or Revenue Share (Performance Payment)

What type of payment will you receive? Is it upfront payment or revenue share (performance payment) or both? This is your first point of differentiation. It’s probably the most important factor when deciding how to approach a freelance writing opportunity. Your preferred payment is a decision based solely on your individual circumstances. Generally speaking, it’s better to focus on long-term residual income or revenue share, but not always. Sometimes you have bills to pay and need instant gratification. Personally, I like both types of payment and with each I see positives/negatives. Choose the freelance writing opportunity that uses a payment type to meet your most urgent needs. When in doubt, be diversified.

2. Revenue Share Model: Ad Clicks or Traffic/Page Views

If the freelance writing opportunity pays via revenue share, you need to know precisely what your share is derived from -- whether it’s based on conversions (clicks on advertisements) or traffic/page views or maybe some combination. If you’re getting upfront payments, this automatically doesn’t apply. If you’re getting residual income, however, you must be aware of and understand the site’s revenue share model. This key component will determine how you approach residual income strategies like keyword selection and article promotion. For example, don’t choose a low-paying keyword for an article on Suite101, which pays you a share of ad revenue. When a freelance writing opportunity is all about ad clicks, choose high CPC keywords. When a freelance writing opportunity is all about page views, choose high traffic keywords and promote your articles on social bookmarking/networking sites, e.g. Facebook and Twitter.

3. Structure and Strategy

This is a little complicated, but I’ll try to convey this idea in a simple way. You need to use each freelance...

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