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5th Avenue Expands Into The South West

1811 words - 7 pages

5th Avenue Expands into the South West5th Avenue Expands into the South WestIntroductionA century ago night club industry was entirely transform as it is now, trends have transformed, however. Britain has implemented a culture of extra continental drinking, following the current transform to the licensing laws. In each city and town, a representative of clubs open way beyond 'time' can now is start. While several in the precedent merely walk into clubs to just enjoy drinking, by introducing live music and dancing beside cocktails, beer and spirits, 'hybrid bars' have started competing with clubs. Competition in cities and town has persistent aggressively. Numerous areas have seen the emergence of a 'circuit' of bars introducing dance floors and playing loud music. Revellers can jump from one to the other, conceivably enhancing their holiday experiences in U.K (Cassavoy, 2009, 182-183). Now this research will help out 5th Avenue who wants to expand their business into the South West.DiscussionDance seeking nightclubs have been around for nearly twenty years. They have entertained their audiences with sound, powered lights and music which make these places one of the uppermost revenue businesses in the world. Along with several other industries, these are difficult times for the licensed hospitality segment. The club culture in the UK has experiencing substantial transform since the late 1980s, when the 'rave' dance prospect appears (Miron & Brown, 2006, 138-142). Club and dance music culture have develop into highly profitable industries and have been captivated by majority of youth culture. Music and dance club traditions have permeate clubs crosswise the UK, coming from subversive dance parties and free festivals in regions into conventional licensed (and unlicensed) nightclubs, bars and pubs, pay parties and leisure centres. These clubs are subjugated by dance music which consist of "happy hardcore", "house", "techno", "garage", "jungle" and "trance" (Miron & Brown, 2006, 138-142). The commercialisation of the dance events has finally licensed, aim to construct city centre nightclubs and multi-purpose entertainment areas controlled in combination with the professional security, police and legitimate promoters. This growth in the nightclub dance scene, which is happened from the 1980's, has seen the emergence of numerous nationwide nightclub chains, such as Liquid, Oceania and Vodka Revolution. 5th Avenue a renowned nightclub in the North West is interested in expanding their operations and establishing itself as a leading chain of nightclubs throughout the UK.5th Avenue Expands into the South WestThe club known as 5th Avenue was used as an air raid shelter during World War 2. In the 80's it was a nightclub called, legends, a typical 80's style club, playing the new romantic pop of it's time. In the 1990's it was renamed 5th Avenue and given a whole new Manchester image and it began hosting the best indie nights around. With its student...

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