A Business Plan Marketing Www.Whatsnew.Com

4853 words - 19 pages

EXECUTIVE SUMARYWHAT'S NEW"WHATSNEW.COM" is precisely going to provide information about all electronics & electrical gadgets launched in the market or going to be launched. The information consist of "PRODUCT", "PRODUCT SPECIFICATION", "PRODUCT BENEFITS" & "MARKET REPORT".For example is NOKIA is going to launch a new model in the series of N96. Then "WHATSNEW.COM" will have all the information related to upcoming model. Viewer can see all the new products and can compare all the benefits and features including market report in one website "WHATSNEW.COM" .OBJECTIVES1) The mission of "WHAT'S NEW" is to provide fast and reliable information on all new products launched in the market, where a customer can compare different products without any difficulty.2)The objective of "WHAT'S NEW" is to generate Profit, grow at a challenging and manageable rate, and satisfaction of viewers.3)The key of success of "WHAT'S NEW" is fast, complete and upto date information about any electronics or electrical products launched in the market by any company, in any part of country.4)Viewers waste lot of time searching for electronics gadgets different products its benefits and features and find it extremely difficult in comparing them.KEYS TO SUCCESS1)The project will succeed if we can capitalize on the traffic that "WHAT'S NEW" will produces, and turn the user sessions into dollars through the e-commerce site.2)If we can save time for viewers and give quality information relevant to viewers needs.3)We must retain the customers. The website has to be easy to use and quickly viewable. Viewer satisfaction is an ultimate priority.COMPANY SUMMARYThe present "WHAT'S NEW" is a start-up company with 5 full time core employees, the company creates an Internet environment attractive to everybody who is looking for new products in market. Our service will be the best review in our niche.COMPANY OWNERSHIPThe company will be incorporated by the end of 2008 as "WHAT'S NEW". With head office in North Sydney, Australia.START-UP SUMMARYOur start-up cost comes to about $500,000, because of our commitment to dominate the Internet market place. Our development costs are high. 30% of the investment would be used for the development of website and acquiring software and maintenance of website, 30% would be used for marketing of website during pre and post launch of website at different stages. (For details see appendix 1)COMPANY LOCATION AND FACILITIESThe company has a single office in North Sydney, Australia. The initial website is "WHATSNEW.COM" and with the increase in traffic of viewers can expand to different states.SERVICES OFFERED"WHATS NEW" would be offering service steadily increasing mix of 3 line of services.1)A viewer who is curious to know about what product is launched in the market in which part of the world, its features and benefits & survey reports.2)Advertising of all electronics products, accessories & gadgets.3)Survey & reports of all the...

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