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A Campaign For Every Woman A Breast Cancer Ad Analysis And The Way It Appeals To The Pathos, Ethos, And Logos.

665 words - 3 pages

In-Style magazine consists of product endorsements, beauty advice, style transformations, and the most chic fashions that designers have to offer. Surprisingly so, cosmetic cures and affordable fashion aren't the only subjects filling up the glossy pages; there is also a dynamic appeal to the issues of the everyday woman. The advertisements in this magazine are particularly important for the reason that they feature products and services that adult women can use to improve their quality of life. The Breast Cancer Research foundation campaigns an ad that not only targets all women of ever age but also uses three methods of persuasion (ethos,pathos,logos) effectively to raise women's health awareness and contribute to their cause.This particular advertisement was published in In Style targeting all adult women who want to stay current on fashion and improve their quality of life. At first glance the ad consists of a one page black and white photograph that focuses on the oversized pink ribbon and a slogan "Expose the Truth" positioned into the ribbon with contrasting text. After sparking the reader's attention with a dynamic slogan, the reader is re directed to the image behind the oversized text and logo, a beautiful young woman. The woman is in the sitting position topless with her arms slightly crossed over her chest in a ribbon shaped fashion. In order to disassociate identity, the model is deliberately cropped just below the eyes and waist, leaving you with nothing more than the female figure. Underneath the slogan in a much smaller text is a truthful statistic about breast cancer. The ad claims "In the U.S. a woman will die from breast cancer, on average, every 13 minuets. We must stop this, here and around the world. Research today saves lives tomorrow". Diagonally in the bottom right hand corner is The Breast Caner Research Foundation logo, and a smaller text below that which reads "Funding the fight to prevent and cure breast cancer in our lifetime".It is important to...

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