This website uses cookies to ensure you have the best experience. Learn more

A Clown, A King Or A Pigtailed Red Head, Who Serves A Better Burger? Mc Donalds, Burger King And Wendy’s Are Well Known Fast Food Restaurants, Als

887 words - 4 pages

McDonalds, Burger King and Wendy’s are well-known fast food restaurants, also known as Quick Service Restaurants (QSR) they have all been in business for over 50 years. The following is a snippet from QSR magazine’s August 2013 special report on the QSR top 50 Burger Segment.
RANK
QSR 50 RANK
COMPANY/CHAIN NAME
2012 U.S. SYSTEMWIDE SALES (MILLIONS)
2012 U.S. AVERAGE SALES PER UNIT (THOUSANDS)
NUMBER OF FRANCHISED UNITS IN 2012
NUMBER OF COMPANY UNITS IN 2012
TOTAL UNITS IN 2012
TOTAL CHANGE IN UNITS FROM 2011

1 1 McDonald's $35,600.0 $2,600.0 12,605 1,552 14,157 59
2 4 Wendy's2 $8,600.0 $1,483.8 4,528 1,289 5,817 -34
3 5 Burger King* $8,587.0 $1,195.0 7,000 183 7,183 -21
Do these ...view middle of the document...

All three claim 100% pure beef, but Wendy’s is never frozen. Burger King flame- broils their burgers. This gives the Burger King hamburger the taste of outdoor barbeque grilling that many Americans love. McDonald's and Wendy’s fries their burger’s over a flat grill so it tastes more like indoor cooking. Wendy’s and Burger King build their hamburgers up with ketchup, mustard and pickle. But, Burger King's slogan is: "Have it your way!" so you can take off any of the condiments or add more of them to your sandwich. McDonald's hamburger comes with ketchup, mustard, pickle and chopped onion. You can special order their hamburger to fit your taste. The cost of the McDonald's and Wendy’s hamburger is slightly lower at $1.09 while Burger King's hamburger costs $1.19. Both Wendy’s and Burger King have another version of the hamburger on their menu. Wendy’s offers “The Cheese Burger Deluxe” and Burger King Offers the “Whopper Junior”. The difference between the "Cheese Burger Deluxe” and a regular Wendy’s hamburger is that there is mayonnaise, whole leaf lettuce, tomato, sliced onion and cheese added to it. And the “Whopper Junior” is a Burger King hamburger with mayonnaise, lettuce, tomato, onion, pickle and ketchup. Both of these hamburgers cost slightly more than the regular hamburger at each of these restaurants. McDonald’s do not have a variation of this...

Find Another Essay On A Clown, a King or a Pigtailed Red Head, Who serves a better burger? McDonalds, Burger King and Wendy’s are well-known fast food restaurants, als

A Comparison of "In-N-Out Burger" and "Fast Food Nation"

1382 words - 6 pages bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue of In-N-Out Burger, the author Stacy Perman writes not about the hamburgers or the company, but mainly about the phenomena that the burgers caused. On the other hand, in the introduction of Fast Food Nation, the author Eric Schlosser splits it into two different parts, a story about Cheyenne Mountain Base and a quick

Burger King Marketing Essay

1645 words - 7 pages customers and also offering small gift cards or coupons. The show of pathos is really endearing and seems genuine. Also while there are some subtle advertising tricks, such as the one in the picture above, the pictures are 99% just pictures of food which is again a good show of ethos. The Facebook page is a great extension of the homepage because it really shows the better side of Burger King.After searching through many Burger King commercials, one

About burger king

1203 words - 5 pages , as well as their marketing mix used to tap into the fast food market. Also, Burger King ensures that their strategic market planning is paid off.Burger King's target audience is males, aged 18 to 35 who eat fast-food 9 to 16 times per month. While they are just 18% of Burger King's customers, they account for about half of all visits to the stores.Burger Kings segments includes teens who keep up with the latest fashion and music trends for their

Case Study: Burger King

2233 words - 9 pages satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather

Analysis of a McDonalds Fast Food Resturant

1883 words - 8 pages girl who looked like she was waiting for someone on the line. She was a young African American girl who had braids that were above her head then extended down. She wore a black wool coat, black jeans, and black sneakers. She was sitting in a chair texting and in her lap she hair a scarf that had the Jamaican colors on it. The interior of the McDonalds was unique because the floor was made of grey tiles as well as the ceiling. The interior was

Human resources on Burger King

6109 words - 24 pages better motivated and will perform more efficiently. Customer satisfaction can be increased by having the customer being greeted and helped by employees who are happy in their work. When a customer receives good customer service, they will return to Burger king again because of it. This will effectively increase Burger king sales and therefore, their long term competitiveness.Motivation of workers in Burger king is critical to the service provided

Fast Food Restaurants: A Detriment to the Health of Americans

1022 words - 5 pages “Time is Money”, and therefore do whatever it takes to save more time, especially eating somewhere that requires almost no wait to receive their meal. Fast food restaurants save their customers the time of getting out of their car, waiting for their order, and sitting down to eat. The drive-through has come in handy many times for those who are trying to get a bite before work. Most people do not have either the time or skills to prepare something

Burger King: Selling Whoppers in Japan

1524 words - 6 pages ” outlet. The food-chain industry has become increasingly competitive in today’s day in age. One of Burger King’s biggest threats is the national and international competition. Burger King goes up against other popular fast-food restaurants such as McDonald’s, Wendy’s, Taco Bell, KFC and Subway. These competitors are considered dangerous for Burger King because these chains offer a range of products, which can be considered alternatives to Burger

Burger King sells images of Oral sex

983 words - 4 pages advertising focuses on all ages of consumers. These are fast food ads for Burger King. The ads ran in Singapore 2009 for privately own Burger King Franchise to promote the new seven inch sandwich. They are erotically designed ads that are demeaning to woman and should never have left the advertising agency. Both ads are very similar with the exception of the woman in them and the bold type capital lettering print. In ad one, is a

Fast Food Retailing in Australia: A specific analysis of McDonalds and Subway

5372 words - 21 pages SubsVegetarian SubsValue MealsPrice Inexpensive Moderately pricedPromotion Still promoting all the old burgers and fatty fast foods, but now starting to introduce its new healthier options Going for the healthy advertising and comparing themselves to the fatty burger fast food outletsPlace Where there's a town there's a McDonalds 730 restaurants, all in the most obvious places.Including 10 stores in the City of Melbourne. 907 outlets across Australia

Obesity and Fast Food Restaurants

1880 words - 8 pages fake being sold to billions of people? There are people out there that constantly wonder why fast food restaurants are so popular even though their foods are made in these horrible conditions but it is because of the billboards and prices. The dollar menu on Burger King includes meals such as Whopper Junior, but when it comes to eating a salad the prices are much higher (Heisel). Then there are the advertisements everywhere. Fast food companies

Similar Essays

Choosing A Location For A Burger King Fast Food Restaurant Versus A Car Factory

589 words - 2 pages the raw materials. Similarly, a factor that Burger King will have to consider and not a car factory is the shops that are around them. Burger King needs to be located in a High street or a urban town centre, as this is where the majority of people who visit fast-food restaurants will be shopping or visiting. People will already be in the area, and if they see a fast-food restaurant and are hungry they will go in, however they will not drive out

Comparing Mc Donalds And Burger King Essay

2744 words - 11 pages Industry The fast-food service industry consist of countless big players such as, McDonalds, Burger King, Kentucky Fried Chicken (KFC), Pizza Hut, Red Roosters as well as other smaller-sized companies. In this study, the focus will b on the two most leading fast-food service industry providers that is, McDonalds Corporation and Burger King Corporation. 3.1.1 McDonalds Corp. McDonalds Corporation is the largest and best-known global food

Burger King Essay

863 words - 4 pages to the audience was a big deal because it combined Zoccola 2 two well-known items of food. When I first saw the commercial I was about eleven years old and I just had to have the item. I’m almost positive that I went to Burger King the day after I saw the commercial. There were many strengths illustrated in this commercial, one being the comedy factor, and the other being the hunger factor. Having talking chickens in a commercial is beyond

Burger King And Advertising Essay

1652 words - 7 pages . In 1986-1987 'this is a burger king town' and 'best food for fast times' brought a lot of attention to the company. In 1988 'We do it like you do it' was used often but a year later they came out with two new slogans which confused the customer. In 1989 'Sometimes you gotta break the rules' and 'BK tee vee' with MTV and Dan Cortese with 'I love this place'. This was another huge setback for BK because people on the go and parents found this ad