A Company Based On Digital Advertising: Big Spaceship

515 words - 2 pages

Digital advertising is one of the fast expanding and fast evolving industry. Big Spaceship entered the digital marketing industry in the early stage of its development, and this shaped a strong advantage for the firm as one of the most creative leaders. Big Spaceship as one of the innovation-led digital marketing agency, it focuses on the practice of innovation-driven culture and following a distinctive model of engaging with client. Value proposition portrays by Big Spaceship is one of the key factor of it achievements, the differentiation, strengths and weaknesses of the value proposition by Big Spaceship will be discussed in the following essay.

Value proposition is the bridge between the products and services a business offers. According to Osterwalder (2009), overall view of products and services that together represent value for a specific customer segment. It describes the way a firm differentiates itself from its competitors and is the reason why customers buy. (Figure 1)
Big Spaceship had a value proposition based on several core principles. This can be divided into internal (activity perspective) and external (client perspective) aspect .Internal aspect can be spread in to key activities and key resources. Serving the digital space as the key activities that provides solutions in the digital media and they develop extension of the company or campaign that exploited the uniquely interactive potential of digital technology. Besides they create and evolve deeply engaging experiences, products and relationships. Key resources consist of spirit of innovation and unique resource management. Innovation is the vital to the success of the firm’s own business model and it served to differentiate from the competitors. Figure...

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