This website uses cookies to ensure you have the best experience. Learn more

A Business Project For The Servicescape Design Of A Chinese Restaurant

1881 words - 8 pages

This is a business project for the servicescape design of a Chinese restaurant.The University of Luton plans to build an atrium over the car park in front of "B" block, where will house a number of eating facilities including this Chinese restaurant. A few factors about the management of a restaurant should be considered firstly before making actual decisions about the servicescape design.The Multi-Cultural BackgroundBeing aware of the multi-cultural background in Luton, it is essential to cognize the importance of respecting local customs and habits, which should be reflected in the servicescape design as well as the management.Defining Targeted Market SegmentThe targeted customers contain:local residents who are interested in Chinese dishes as well as Chinese traditional culture;Students and lecturers of University of Luton.Business man who works in Luton.To design the servicescape for a Chinese restaurant in practice, the three steps listed below can give you more suggestions and bring you more ideas.Step 1: Defining the Type of ServicescapeStep 2: Clarifying Roles of the ServicescapeStep 3: Understanding Servicescape Services Effects on BehaviorStep 1: Defining the Type of ServicescapeAs a planner, one should bear in minds that for an evidence strategy to be effective, it must be clearly linked with the corporation's overall goals and vision. Identifying what those goals are and then determining how the evidence strategy can support.Defining the type of servicescape a corporation locates itself in and identifying the specific roles in its particular case can conduce to an explicit recognition on the corporation's overall objectives. A framework for categorizing service organizations on two dimensions (Figure 1) captures some key factors contributing to the different servicescape management. ⑴Typology of Service Organizations Based on Variation in Form and Use of the Servicescape (Figure 1)Complexity of the ServicesapeServicescape UsageElaborateLeanSelf-serviceGolf LandATM(Customer only)Suff'n SplashShopping mall information KioskPost office KioskInternet servicesExpress mail drop-offInterpersonal servicesHotelDry cleaner(Both customers and Employees)RestaurantHot dog standHealth clinicHair salonHospitalBankAirlineSchoolRemote serviceTelephone companyTelephone mail-order desk(Employee only)Insurance companyAutomated voice message servicesUtilityMany professional servicesSource from M.J.Bitner, "Servicescape: The impact of Physical Surroundings on Customers and Employees," Journal of Marketing 56 (April 1992), pp. 57-71The vertical dimensions of the above table suggest that organizations differ in terms of whom -- customers, employees, or both groups, the servicescape actually affect and divide service organizations into three categories: Self-service, Remote service, and Interpersonal service. The horizontal dimensions of the above table advice that organizations differ in terms of complexity of the servicescape and divide service...

Find Another Essay On A business project for the servicescape design of a Chinese restaurant

The Design Of A Website Essay

1332 words - 5 pages thinking about problems and opportunities; a respect for the historical roots of and formal conventions of design; planning and diligent study are required to create interesting global web-site designs. What?      subject:           Web site design on the Internet Focus:            Web site design in the future

The title of this essay is Small business development of Fair Fast food restaurant, which is concerned about how Fair fast food restaurant successfully develop from a small business to a big industry

3491 words - 14 pages Coral Group is the largest publicly listed Chinese Fast Food restaurant group in the world with over 340 outlets in Asia Pacific region, locally in Hong Kong headquarters; Café de Coral is the market leader of the fast food sector for over three decades. (www.cafedecoral.com) thus it can be seen Café de Coral Group is the most competitive rival of Fair fast food restaurant. Even though the food menu design of Fair fast food restaurant

The Servicescape of McDonald´s in China

2640 words - 11 pages not only want to be an icon of happiness and fun, but also want to build a image of fashionable in China in the future. Therefore, keeping updating the appearance of the restaurant is another issues needed to be considering in the design of the servicescape. Managerial implication Zeithaml (2009) puts forward that the servicescape should be built with an emphasis on the customer’s perspective and perceived holistically. However, based on

Tips for Working in a Restaurant Environment

1684 words - 7 pages follow the required rules given at the orientation and the handbook so it’s possible for anyone to be employee of the month. To stand out, you must develop different techniques that will help make your work easier and more rewarding in the end of each shift. The orientation was helpful, but you must develop your own special working habits that will always keep you on track. When working in a restaurant environment, making a good impression every

Can Customer Service Affect the Business a Restaurant Has? A Debatable Issue Which Can Be Solved

6805 words - 27 pages 36.Technology is useful but has limits in a service business, according to Brown. "We have so much technology that we are yearning for high-touch," he said.Design also is important in keeping a restaurant hot, panelists said. When a restaurant opens, design is the first thing the customers notice, Tihany said. Later, the design takes a back seat to the food and service, and, generally, a restaurant needs a redesign after five or six years."You

A Massive Project for the Benefit of Mankind. A Look at the Human Genome Project

1440 words - 6 pages data of a normal or healthy gene. The entire research project is entitled 'The Human Genome Project.''The Human Genome Project' is a large scale project being conducted by more than 200 laboratories, with even more researchers and labs having joined in. Most of the labs and researchers are located in France and the United States. The project started in 1990 and was slated to take 15 years and cost $3 billion in U.S. money for the entire project

Project management: A Scheduling System for the University of Plymouth

3055 words - 12 pages Executive SummaryAs a project management consultancy firm, our purpose is to develop high quality computerized scheduling system and design capable infra-network for organizations. With a group of skilful and aggressive IT professionals, our company is famous for its suitable design for different organizations.Nowadays, we have been invited to tender for designing a computerized lecture scheduling system for the University of Plymouth. The first

Quantitative Research Design: Combine the previous two parts of the design project along with enhancements from feedback. Create a high level prop

2423 words - 10 pages researcher to develop questions general enough to be minimally appropriate for all respondents, possibly missing what is most appropriate to many respondents. Surveys are inflexible in that they require the initial study design (the tool and administration of the tool) to remain unchanged throughout the data collection. The researcher must ensure that a large number of the selected sample will reply. It may be hard for participants to recall

Financial Elements of Opening a Restaurant

3087 words - 12 pages This is a 10 page research paper over the financial elements of opening and operating a restaurant. It covers everything one needs to know before jumping into the restaurant business. It relies on 7 sources in APA format.Financial Elements of Opening a RestaurantThe decision to open your own restaurant is an exciting one. You get to be yourown boss and you do not have to worry about making money for anyone other thanyourself. Being independent

An Evaluation of a Chipotle Restaurant

1249 words - 5 pages kitchen concept is absolutely great and it makes things easier for everyone. Seeing the employees cook in front of you really provides a good relief that the food is actually made fresh right there in front of you, so you won’t have to worry about what they are putting into it because you will be able to see. The overall design of the building feels homey and comfortable, it is so modern and it forces you just to sit and think about eating

The Building and Design of a Bridge

915 words - 4 pages Our task at hand was to build a bridge, but not only that, it was to build an efficient bridge. For it to be an efficient bridge it had to hold more weight, than it weighed. We had to be able to design and build our own bridge. Both of which had to be good, because if either one was subpar, our bridge would not have been efficient. Not only did we have to do that, but we were held to many constraints and rules. The hardest challenge for me was

Similar Essays

The Job Design Of A Restaurant Owner

2301 words - 9 pages Introduction ‘King puts his people as his priority, people put food as their priority’, by the 2000 year old ancient Chinese text. Food is essential, one of the most important elements for survival. Thus serving good food is more than a luxury. Food is part of life. Restaurant owners are clearly own a prestigious status in the society. The aims of this assessment is to analysis the job design of a restaurant owner and examine the advantages and

The Concept Of Servicescape Applied On A Fast Food Shop

4536 words - 18 pages music system should be shifted to managers office so that only manager can handle what music is to be played and at what volume.5. ConclusionsThe aim of the present project was to examine the impact of the Servicescape on the perceived service quality. The results of the project clearly reveal a higher significance for the Servicescape than was supposed.The findings show that the Servicescape is not only an indicator for the expected service

The Business Analysis Of Establishing A New Restaurant In Dockland Area Of Melbourne City, Australia

829 words - 3 pages be a condition to control business, for example, "Yarra health inspector are investigating complaints that food scraps are being left along Richmond's popular Vietnamese restaurant strip and in residential bins contributing to a rat problem … Melbourne water's Ben Pratt said the amount of waste on Victoria St. was a major concern because of its closeness to the Yarra river". (Cairns, L. 2006, p.5). From the problem Melbourne water's might

Structural And Architectural Design Of A Particular Building Outside Of Western Europe, The Chinese Fortification The Great Wall

1915 words - 8 pages Wall is Chinese spirit - never give up.   For the material use of the Great Wall Chinese designer used a flexible design idea that is using different material at different region. According to The Great Wall History States, the Architecture Characteristic and Style, Xinguang state “the Great Wall is a rich architectural artistic features project as it was a flexible building” (2).   In the plain and hills region, the material was “sandy soil and