A Comparison Of "In N Out Burger" And "Fast Food Nation"

1382 words - 6 pages

Often people buy a book at a bookstore after reading the first few pages to make sure that the book is interesting enough to continue reading at home. That is why Amazon has a “Click to LOOK INSIDE!” button on each book. It is the most important part of a whole book in order to catch potential readers. One would expect that both In-N-Out Burger and Fast Food Nation must have strong hooks at the beginning since they were both New York Times bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue of In-N-Out Burger, the author Stacy Perman writes not about the hamburgers or the company, but mainly about the phenomena that the burgers caused. On the other hand, in the introduction of Fast Food Nation, the author Eric Schlosser splits it into two different parts, a story about Cheyenne Mountain Base and a quick overview of fast food industry. Throughout the prologue of In-N-Out Burger, Perman successfully gets the attention of the readers by describing the facts in detail, which makes them want to turn the pages for further reading. On the contrary, despite Schlosser’s concise and precise narrative, the introduction of Fast Food Nation does not seem to make the readers want to read more due to his unsuccessful analogy and composition of the chapter. The introduction of In-N-Out Burger definitely draws more attention of the readers than that of Fast Food Nation due to the rhetoric and composition.
First of all, the ways In-N-Out Burger and Fast Food Nation display the facts are quite different. In In-N-Out Burger, Perman introduces many episodes with details. In the middle of the chapter, she quotes what many celebrities actually said about the burgers, which makes the readers understand how much they love the burgers. She introduces an episode that Tom Hanks loves the burgers so much that he rented an In-N-Out cookout trailer for the set while filming a movie The Green Mile (Perman 8). This episode sounds very realistic and impressive for the readers with the actual information. She continues to reveal the facts for the whole chapter, which makes a strong impression for the readers that the burgers, in fact, have some kind of power or magic to make people crazy about them. On the other hand, Schlosser gives many figures and statistics as the evidence of his points in his book. He shows them mainly to compare the situations now and the time when fast-food industry was growing rapidly. He quotes figures such as the money Americans have spent on fast food (Schlosser 3), the numbers of the mothers who worked and had young children in 1975 (Schlosser 4), and the numbers of hamburgers and french fries that an average American has every week (Schlosser 6). They are very effective to persuade the readers that fast food actually changed people’s eating habits. Both authors reveal the facts effectively to the readers, but Perman seems to be more successful in using those...

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