This website uses cookies to ensure you have the best experience. Learn more

A Comparison Of Two Advertisements Essay

3161 words - 13 pages

A Comparison of Two Advertisements

I am going to compare two advertisements which I took from the
magazine 'Marie Claire.' 'Marie Claire's target audience is young,
sophisticated women, aged 18-30s. In the magazine, there is lots about
fashion, beauty, relationships and general women's issues. I have
chosen two different advertisements to compare. Both advertisements
have very different, effective persuasive techniques which I am going
to discuss.

I am going to begin by describing the 'Always Ultra' sanitary towels
advertisement. This advertisement is aimed at a wide age range of
woman, from early teens to even fifties. The advertisement is not
aimed at a particular age group, instead it is quite vague, and could
appeal to women from their first period to their last.

This advert, on the whole, is very clear, simple and legible. It has a

light green background which fades into a white colour as it enters
the centre of the page. This whole advertisement shares the same green
colour scheme, which links in with the colours used for the actual
product. At the top of the advertisement, there is a dark green band
which is taken from the packaging of the product. This colour scheme
is very easy on the eye and it is very calm and tranquil. This colour
is neither dull nor really bright, and therefore it would appeal to
all target audiences.

The colour of the background is very light and airy and allows the
text

to stand out, which is in a much darker blue/black colour. All of the
text is in the same legible font which is Arial. This is a widely used
font style and is used because its letters are decipherable. The
important information, which the company wants the consumer to read,
is in a much larger font, for example, the "Always", "Cotton-like" and
"comfort" are all in a large font because these words are important
and will grab the reader's attention.

The Unique Selling Point for this advertisement is that these

sanitary towels offer "greater comfort" with their "cotton-like
feeling." As you will see, all of these words are in a much larger
font. This persuasive technique is very effective because the first
thing the target audience notices when they look at the advertisement
is the large text because it stands out most. Therefore it is
important to make the most important pieces of information, such as
the Unique Selling Point in a large font because these words will be
read first. The Unique Selling Point is aimed at all women, proving
that no matter how old you are, comfort is essential.

At the top of the advertisement, a rhetorical question has been used.
This is really effective because it makes it more personal to the
reader and catches their attention asking them "Do you know?" This
really makes the reader think about what the advertisement is asking
...

Find Another Essay On A Comparison of Two Advertisements

A Comparison of Two Television Advertisements

1676 words - 7 pages A Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience

A Comparison of Four Advertisements Essay

2385 words - 10 pages A Comparison of Four Advertisements In this essay I will be comparing four adverts. These adverts are as follows Citroen C4 – Dancing Transformer, Fosters – Robot Cleaner, Stella Artois – Hidden British airman and Grolsch – Grolsch Premium Lager. This essay will compare these four adverts and also portray the way they use certain techniques to attract the viewer into buying into their products. The first advert to

Analysis of Two Advertisements

1152 words - 5 pages Analysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to

Analysis of Two Advertisements

909 words - 4 pages I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys

Analysis of Two Advertisements

1747 words - 7 pages Analysis of Two Advertisements One of the massive international industries in the world is advertising. The money that it makes is inestimable because it successfully sells, and attains most the aims of their business. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them everyday. It saturates every media around to meet its target. Adverts

A Comparison of Two Newspapers

1300 words - 5 pages A Comparison of Two Newspapers When we first look at these two newspapers, the first thing that comes to our attention is the different differences of the front pages of the two. “The times” has a more sophisticated feel to it, while the “Daily Mirror” seems trendier with its pictures and stylish typeface. While both papers share the same headline (about David Blunkett and the visa of his former lover’s nanny), they

A Comparison of Two Newspapers

827 words - 3 pages A Comparison of Two Newspapers There are many tabloid and broadsheet newspapers but now however there are online versions of these popular papers. Two examples, one tabloid and one broadsheet, are The Mirror and The Guardian. When newspapers first came out there were no online versions as the Internet was not invented yet, and therefore was a very basic but effective form of communication. Times move on and therefore

An Analysis of Two Advertisements

3940 words - 16 pages An Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing 'New Synergie lift' by Garnier. The second is promoting the product 'Total turnaround' by Clinique. Both adverts were obtained from 'Marie Claire'- a magazine intended for women aged between twenty and thirty. This suggests that the target audience for these

A Comparison of Two Newspaper Articles

1682 words - 7 pages A Comparison of Two Newspaper Articles In this essay I will be comparing two articles taken from local newspapers in different areas. I will be looking at the techniques used in each article and their effectiveness. I will use this comparison

A Comparison of Two Men's Weekly Magazines

1186 words - 5 pages A Comparison of Two Men's Weekly Magazines January saw two publishing giants IPC and EMAP venture into the “no man’s land” of the magazine industry with the publication of two Men’s weekly magazines, intelligently titled Nuts (published by IPC) and Zoo (EMAP). Weekly magazines have traditionally been seen as a women’s arena, they are too “girly” with titles such as Chat and Heat being incredibly successful

A Comparison of Two Different Newspapers

1802 words - 7 pages A Comparison of Two Different Newspapers In the following essay, I intend to compare the differences and similarities in which two different newspapers - a tabloid (The Mirror) and a broadsheet (The Times) report the same story. I will be looking at the presentation and the use of language as well as the basics of how the story is put forward and told. Both papers are reporting the same story in which Prince Philip

Similar Essays

A Comparison Of Two Advertisements Essay

1090 words - 4 pages A Comparison of Two Advertisements I have looked at 2 advertisements, one is from 'Sugar' magazine and the other from 'Style' magazine. The advertisement from Sugar, is for 'L'Oreal Paris Colour Pulse Hair Dye'; the advertisement from Style is for 'Clinique Autumn 2004 close up on lips: modern metallics'. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices

A Comparison Of Two Advertisements Essay

1925 words - 8 pages A Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the

A Comparison Of Two Advertisements Essay

1820 words - 7 pages A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it

A Comparison Of Two Advertisements Essay 1703 Words

1703 words - 7 pages A Comparison of Two Advertisements Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of