This website uses cookies to ensure you have the best experience. Learn more

A Comparison Of Two Television Advertisements

1676 words - 7 pages

A Comparison of Two Television Advertisements

Television is the most important medium for advertising, and
advertising is a vital component of traditional TV business models. It
has always been difficult to assess the benefits of TV advertising as
advertisers have traditionally had only a vague idea of who may have
seen a particular advert and the actual impact on them. However, they
can try and target an audience specifically e.g. time, channel of
advert, etc. Most channels gain over 50% of their revenue from TV
advertising firms. Without TV adverts, we probably wouldn’t buy half
the products that are on show in shops. TV advertising also generates
millions of pounds for TV channels, and this keeps the channel
running. In fact, the main source of income is through advertising.
Television is also the most reached audience, more than newspapers,
the internet, the radio and even magazines. On the other hand,
television advertising is the most expensive type of advertising to
use. A 30 second clip on a national channel can cost up to £20,000. I
will compare two adverts promoting similar products, and see the
differences in advertising methods and measure the successful effects
on its target audience.

The advert for the Vauxhall Corsa is 40 seconds long, consisting of 26
scenes. The car can be seen many times during this short advert. This
instantly attracts the viewer’s attention. At one point 11 cars can be
seen at once. This advert was found on ITV at a prime-time slot where
Vauxhall believed it would attract the most number of people. The
advert starts off with one vehicle and a voice over say, “1, 2, 3”, as
the car parks into a car park. This is a close-up shot of the car. The
next scene is the original vehicle being surrounded by 10 other cars
of the same model. Repetition is a good device to use for adverts as
it creates a lasting memory effect in the viewer’s mind. The vehicles
are all of bright colours e.g. red, white and blue. Bright colours are
also useful as they can commonly create a positive link with the
viewer’s perception. Once the voice-over has counted to 3, then the
other vehicles start to drive off in different directions. As this
happens, music is introduced into the advertisement. This is touch
sensitivity by the fall. This song is happy and joyful. It has a
guitar melody playing alongside with the cars movements. We see the
cars doing various manoeuvres and trying to hide as the vehicles are
playing hide and seek. This ‘game’ between the vehicles creates a fast
paced advert; another device commonly used by companies which can
either create a good or bad effect depending on other various factors
such as music, background colour and product. The first impression is
effective because it instantly has the attention of the viewer. The
catchy music plays a big...

Find Another Essay On A Comparison of Two Television Advertisements

A Comparison of Two Advertisements Essay

1703 words - 7 pages A Comparison of Two Advertisements Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of

A Comparison of Two Comedic Television Families

663 words - 3 pages such television shows place a greater value in this type of entertainment. To laugh about the lives of fictional families while relating to them may enable comparison that can lead to a greater understanding of life. Works Cited “Roseanne S2E01 Inherit The Wind.” Pub. NehaMartin. YouTube. YouTube. 9 Oct, 2013. Web. 2 Feb. 2014. “The Cosby Show S06E09.” Pub. FunkyDee19. YouTube. YouTube. 30 Jan, 2014. Web. 2 Feb. 2014.

A Comparison of Four Advertisements

2385 words - 10 pages A Comparison of Four Advertisements In this essay I will be comparing four adverts. These adverts are as follows Citroen C4 – Dancing Transformer, Fosters – Robot Cleaner, Stella Artois – Hidden British airman and Grolsch – Grolsch Premium Lager. This essay will compare these four adverts and also portray the way they use certain techniques to attract the viewer into buying into their products. The first advert to

Analysis of Two Advertisements

909 words - 4 pages I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys

Analysis of Two Advertisements

1152 words - 5 pages Analysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to

Analysis of Two Advertisements

1747 words - 7 pages Analysis of Two Advertisements One of the massive international industries in the world is advertising. The money that it makes is inestimable because it successfully sells, and attains most the aims of their business. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them everyday. It saturates every media around to meet its target. Adverts

A Comparison of Two Newspapers

1300 words - 5 pages A Comparison of Two Newspapers When we first look at these two newspapers, the first thing that comes to our attention is the different differences of the front pages of the two. “The times” has a more sophisticated feel to it, while the “Daily Mirror” seems trendier with its pictures and stylish typeface. While both papers share the same headline (about David Blunkett and the visa of his former lover’s nanny), they

A Comparison of Two Newspapers

827 words - 3 pages A Comparison of Two Newspapers There are many tabloid and broadsheet newspapers but now however there are online versions of these popular papers. Two examples, one tabloid and one broadsheet, are The Mirror and The Guardian. When newspapers first came out there were no online versions as the Internet was not invented yet, and therefore was a very basic but effective form of communication. Times move on and therefore

An Analysis of Two Advertisements

3940 words - 16 pages An Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing 'New Synergie lift' by Garnier. The second is promoting the product 'Total turnaround' by Clinique. Both adverts were obtained from 'Marie Claire'- a magazine intended for women aged between twenty and thirty. This suggests that the target audience for these

The Exploitation Of Children In Television Advertisements

4067 words - 16 pages fantasy orreality dimensions of television content at the most basic levels until grade school.Advertisers compound this issue by using perceptual similarities in program content andcommercial content which adds to the difficulty children already have in distinguishingbetween the two variables. Secondly, the study substantiates that, 'A substantial proportionof children, particularly those below age eight, express little or no comprehension of

Analyzing the Construction of Television Advertisements

2245 words - 9 pages Analyzing the Construction of Television Advertisements For my research project, I chose to research television commercials on the United Paramount Network, more commonly known as UPN, which is channel 13 in my area. I chose this station for two main reasons. Firstly, UPN is currently in trouble, both financially, and programming-wise. The reason is related to its wandering demographic focus during primetime, because of the wide ranging

Similar Essays

A Comparison Of Two Advertisements Essay

1090 words - 4 pages A Comparison of Two Advertisements I have looked at 2 advertisements, one is from 'Sugar' magazine and the other from 'Style' magazine. The advertisement from Sugar, is for 'L'Oreal Paris Colour Pulse Hair Dye'; the advertisement from Style is for 'Clinique Autumn 2004 close up on lips: modern metallics'. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices

A Comparison Of Two Advertisements Essay

1925 words - 8 pages A Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the

A Comparison Of Two Advertisements Essay 3161 Words

3161 words - 13 pages A Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine 'Marie Claire.' 'Marie Claire's target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general women's issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques

A Comparison Of Two Advertisements Essay 1820 Words

1820 words - 7 pages A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it