A Comparison Study Of Factors Influencing Consumers Purchase Intention Towards Original And Counterfeit Products

1519 words - 7 pages


Introduction
As many studies and researches evaluating factors influencing consumers purchase intention towards original and counterfeit products, there may be slight differences in the result regarding the condition of the consumer, country and also manufacturer at that time. This comparison study will analyze what are the differences in the result between three articles published in international journal and the author’s group findings.
Behavioral Loyalty and Attitudinal Loyalty: Malaysian’s Intention on Counterfeit Clothing and Footwear (Annie Ng Cheng San & Choy Johnn Yee in year 2012)
The study is actually aiming to see the impact of brand loyalty, which is by nature, comes from behavioral loyalty and attitudinal loyalty, to the purchase intention towards counterfeit clothing and footwear. Based on the past researches, it defined attitudinal loyalty as the commitment of the consumer and the brand in a good way and behavioral loyalty as the purchase habit that leads the customer to purchase the product. However, there are many pros and cons regarding the true meaning or measurement of brand loyalty. Some of the researches said that attitudinal loyalty is not relevant in measuring the brand loyalty whereas some said it is. The same thing happens with the behavioral loyalty, which in the end made those two factors become inseparable in creating true loyalty to the brand. Thus, the study came up with the findings as follows:


They found that behavioral loyalty and attitudinal loyalty had a significant negative relationship towards purchase intention towards counterfeit clothing and footwear. This means the higher the commitment of the consumer to the original clothing or footwear product, the less likely consumer will buy the counterfeit products. Also, the higher the purchase habit of original products, the less likely consumer will tend to choose counterfeit rather than original products. Therefore, the study concluded that the higher the brand loyalty towards the original product, the less likely consumer will buy the counterfeits.
Comparison with the author’s group findings:
There is a difference in the end result between group findings and research done by Annie Ng Cheng San & Choy Johnn Yee in the brand loyalty section. The group has same meaning and perception of brand loyalty which is the commitment towards the brand and also the purchase habit. However, the group identified brand loyalty as brand meaning. Based on both quantitative and qualitative data, the author’s group rejected the hypothesis 8: “Brand meaning has negative impact on the purchase intention of counterfeit ZARA cloth among consumer.” This means that when the brand loyalty towards original product is high, it does not necessarily mean that the consumer’s purchase intention towards counterfeit will decrease also.
This difference happens because of two things. First of all is the difference in the age level. Most of the respondents in Annie’s...

Find Another Essay On A Comparison Study of Factors Influencing Consumers Purchase Intention Towards Original and Counterfeit Products

The Factors Influencing a Voter Essay

862 words - 3 pages There are various factors that influence how a voter will cast their choice in the U.S. elections. Party identification is the most top factor in a person's voting choice. Some voters are members of either the two majors political parties; the Democratic Party or the Republican Party. These party affiliations are usually determined by a person's influences from family, peers, media and the assessment of the candidates and the issues

Purchase Intention of Organic Food in Kedah, Malaysia

4088 words - 16 pages backward integration, the producers can increase supply of organic food products which will indirectly create more suppliers and entrepreneurs along the supply chain networks. Eventually, a cheaper cost can be passed to consumers in the form of lower and competitive prices as compared to the conventional food products in the market. Future research should focus on a similar study of factors affecting customer purchase intention towards organic food

Factors Influencing Conformity and Obedience

2661 words - 11 pages Factors Influencing Conformity and Obedience The object of this paper is to critically evaluate factors influencing conformity and obedience. I intend to do this by researching conformity and obedience, using books and the Internet. I also hope to briefly write about relevant case studies, by psychologists such as Milgram and Baumrind, and include real life examples to present a well-informed essay. Conformity and

A comparison Study of Russia and Estonia

1431 words - 6 pages reasons for this trend, but there are certain factors that could indicate why some countries have higher levels of human rights violations than others. Through the method of agreement, this paper will attempt to provide the factor that leads to the inequality of human rights violation-levels between countries. The following table is a graphic representation of the comparison method used throughout the paper, which could be used for clarification

Factors Influencing a Firm’s Export Performance

2283 words - 9 pages managing relationship with distributors.Table of contentsAbstract 2Table of contents 3Introduction 4Factors influencing a firm's export performance 4China and U.S. trade 7Conclusion 10References 10IntroductionThis paper aims to look at the various factors that may influence export performance. For example, management characteristics such as motivation to export, perceptions and personal characteristics; firm characteristics such as size, competencies

Factors Influencing Working in a Team

1150 words - 5 pages A team may commonly be defined as a group organized to work together. Learning to work effectively in a team is very critical to success of any organization. This paper describes the various factors influencing a success or failure of working in a team.I. Perspective of GoalIndividual Opinions: At first, each member of the team had his or her own idea about how to start the project. The commitment to accurately complete the project forced us to

Advantages and Disadvantages of Internet Advertising In Promoting products to Consumers

853 words - 4 pages companies endorse and sell products, they need to have a good marketing strategy. This is the time wherein they need to advertise it. Advertising comes in many ways. However internet advertising is one of the modern and easiest ways of advertising a certain product. This study was made to identify the advantages and disadvantages of internet advertising. It could somehow help business people and even marketing management students. It is because

A critical comparison of Dr. Jekyll and Mr.Hyde original book version vs. a film version of the story

1200 words - 5 pages because it did exactly what it was intended to do. Although trough reading the original novel written by Robert Louis Stevenson I thought that Dr. Jekyll created the potion and turned evil, to explore science to the point where it is unknown.It is very fascinating how the director of the movie displays Mr. Hyde as a monster who even looked like a zombie. Mr. Hyde had an evil laugh that if you were reading Stevenson's novel than you would feel

Comparison of Original Blade Runner film and Directors Cut

1942 words - 8 pages      Choosing a movie, do you take notice to whether it is a Director’s cut, the original version, or simply grab the chosen movie and pop it in taking no notice of which version is in hand? Is there even a difference? Because a director’s cut is simply a version of a movie with various cuts made by the director’s choosing, if watching both versions of Ridley Scott’s, “Blade Runner,” the subtle differences in several

Factors Influencing Children’s Preferences of Different Stores

4245 words - 17 pages of this research we are focusing on the following: 1) Pricing as the store’s functional feature By the time children are 8 or 9 years old, they understand value of the money, they know that products have prices and they know to find price tags (McNeal and McDaniel 1981). A research conducted in 1995 showed that in a given sample almost three quarters of children demonstrated price-consciousness. The same study revealed two important facts: a

Factors Influencing Interpretation of Humorous Ambiguities

1702 words - 7 pages Factors Influencing Interpretation of Humorous Ambiguities What makes something humorous? Often, humor is found through peculiarities of language. One such peculiarity is the different definitions that are related to the same word. When the correct choice of these definitions is unclear it results in an ambiguity. In the 1970's David Swinney did a study involving cross-modal priming. This research supported the idea that all meanings of

Similar Essays

Why Consumers Purchase Fair Trade Products? Essay

1856 words - 8 pages . Participating producers must be organised within cooperatives or other organisations with democratic, participatory structures and must comply with a range of economic, social and environmental standards. Fair trade consumers as noted by Bezencon and Blili (2010) have varied motivations to purchase products from fair trade organisations. By offering an alternative solution to free trade, fair trade tries to solve the failures of capitalism such as

Japanese Consumers' Need For Uniqueness; Effects On Brand Perceptions And Purchase Intention

1195 words - 5 pages , because of their uniqueness to the fashion retailers in their desire to be different. Many of their purchases are also influenced by word of mouth, based upon friends and others they associate with, so we can also look upon them as a market maven.Authors PurposeThe author is writing this paper to examine the relationship between consumers' need for uniqueness, brand perceptions, and purchase intention for US apparel brand by focusing on Generation Y

Factors Influencing The Choice Of The Targeting Strategies For Canon's Products

803 words - 3 pages Factors influencing the choice of the targeting strategies for Canon's productsThere are three types of market coverage strategies including niche, differentiated, and undifferentiated marketing (Learn Marketing, accessed 2010). Undifferentiated marketing is market coverage strategy whereby a company ignores differences within a market and attempts to appeal to the whole market with a single basic product line and marketing strategy

A Review Of Job Satisfaction, The Influencing Factors And Consequences Of Job Satisfaction

2409 words - 10 pages implications can offer a means (job satisfaction) to the end (job performance and organisational functioning). (3) Study concentration. Job satisfaction is a significant aspect for researches that hold the study concentration of work conditions, employee perceptions and so forth.  Factors influencing job satisfaction Studies have been done to explore the factors influencing job satisfaction, especially antecedents of job satisfaction. Efforts