This website uses cookies to ensure you have the best experience. Learn more

A Competitive Audit Of Nestle's Milo

1437 words - 6 pages

A Competitive Audit of Nestle's Milo

I plan to produce a SWOT analysis, PEST analysis and a Competitive
Audit on Milo. This is because I’m going to need to produce a good
analysis on the market place, if I intend to create the best marketing
strategy. This is important because there are a range of options
available when creating a marketing strategy. Without these analytical
processes I will not be able to identify, which strategy is
appropriate.

I am going to produce a SWOT analysis to find out how effective Milo
is operating and what internal factors may influence its success. A
SWOT analysis analyses the internal factors that may influence the
success of a business. The initials SWOT stand for:

Strengths
Weaknesses
Opportunities
Threats

Strengths and Weaknesses are internal factors within the control of
the organisation. Opportunities and Threats are outside the control of
the organisation. For example, products offered by competitors, or
market forces such as seasonal fluctuations in demand. It enables an
organisation to plan future activities by considering a number of
questions such as:

* What are our Strengths? How can we build on them to ensure that we
offer a better product than our competitors?

* What are our Weaknesses? How can we eliminate them?

* What are our Opportunities? How are we going to use them to
attract new customers or increase the number of products that
existing customers buy?

* What are our Threats? How are we going to minimise them so that
they do not affect sales of our products?

Here are the advantages and disadvantages of using a SWOT analysis:

Advantages

* Identified strengths (value for money)

* Identified opportunities for marketing

* Identified weaknesses (problems to be addressed)

* Identified threats

* Structure for analysis

Disadvantages

* May contain biases (If based whole strategy on SWOT information
without considering validity of using other marketing tools could
cause strategy to fail)

* Results/Importance/Consequences need to be communicated to
everyone in company to make it successful not just more paperwork

* Prone to Human error

* Focus could become too diverse and loose main objectives

Here is a SWOT analysis on Milo:

Strengths

* Only chocolate energy drink

* Unique selling point

* Big sales in other countries

* Part of Nestle (reputation) funds available for relaunch

* IT is available in different sizes/formats

* Value for money

* Promotion/advertising done in other countries

Weaknesses

* Promotion hasn’t been done in UK

* Not widely available

* Not enough diversity in flavour

* Packaging (design of tin + labelling)

Opportunities

* Relaunch in the UK

* Summer coming up (people doing more activities)

* Increased media available (mobiles/internet)

* Increased fitness industry

* Increase awareness of health and fitness

* Can use U.S.P

* Sponsorship (through sporting events)

Threats

* Competitors (hot chocolate, energy drinks)

* Well known...

Find Another Essay On A Competitive Audit of Nestle's Milo

A marketing audit on Glad trash bags of clorox company

6310 words - 25 pages privately held company. This means that ownership of the company is held by a relatively small group of holders whose shares are not publicly traded on the stock market. This gives them an immense competitive advantage because they do not have shareholders that they need to pay. The operations and profits belong exclusively to the owners. They take the risks and reap the benefits. Whatever profits are left over after all of their contracted expenses are

Operations management as a source of competitive advantage

2776 words - 11 pages ContentsExecutive Summary2Introduction3Section A4Section B17Recommendations21Conclusion22Appendices23Bibliography26Executive SummaryThe following assignment looks at operations management as a source for gaining a competitive advantage, operations management and TQM are defined and discussed as to their importancy in the organisation. The differing ways of gaining a competitive advantage are explained as is the way organisational structures and

The Effects of a Long term Auditor- Client Relationship on the Quality on an Audit

1442 words - 6 pages . Definition of technical terms are given at the end of the chapter. 1.1Background of the study Marx ,B etail(2004) asserts that the audit quality is the basis of the credibility of the financial statements.According to De Angelo (1991) audit quality depends on the probability of auditor s ‘discovery of the unbiased truthful report of material errors, emission and misrepresentations from the clients’ financial statements. This ability of a truthful

What are the assumptions behind the model of a perfectly competitive industry in long-run equilibrium?

956 words - 4 pages What are the assumptions behind the model of a perfectly competitive industry in long-run equilibrium?In this essay I will discuss the assumptions behind the model of a perfectly competitive industry in long-run equilibrium. The economist's model of perfect competition is highly theoretical, but is does provide a useful tool of economic analysis. In perfect competition the industry is made up of a large number of small firms, each selling

IS the introduction of a Western-based education system in Kazakhstan producing students that are globally competitive?

1384 words - 6 pages In the period of globalization today Kazakhstan is known as a competitive and pressing towards to be economically developed country, due to its determination and activeness in the world area of global problems. The world economic forum report on global competitiveness for 2012-2013 shows that Kazakhstan is appreciated as ready for competitiveness and it has taken 51 position from 126 ones, which is actually reputable result for such country like

“The competitive position of a company is determined by the industry structure in which it competes.” Critically evaluate this statement.

4509 words - 18 pages that the industry has to face (PESTLE), whereas in the second section Porter's five forces analysis will be used to examine whether the competitive position of a company is determined by the industry structure in which it competes.Part 1: Strategic assessment of the generic pharmaceutical industry in GreeceDuring the last years the generic market in Greece has exhibited great growth. More specifically, in 2002 out of the 20 most profitable

Examine the role and tasks of purchasing in assuring product quality from suppliers, with reference to: a) specification of quality requirements b) supplier quality audit c) contractual terms

3774 words - 15 pages (Leenders et al., 1994)Product quality is rapidly becoming an important competitive issue (Garvin, 1984). According to Garvin (1984), there are eight basic elements of product quality. They are performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality. What is quality? Quality is defined as "conformance to requirements" (Crosby, 1979). To maintain a high quality standard of goods, supplier quality

COURIER EXCHANGE - DESCRIPTION AND CRITICAL ANALYSIS OF A WEB-BASED ORGANIZATION AS INTERFACE FOR A VIRTUAL COMMUNITY IN HYPER-COMPETITIVE LANDSCAPES

4013 words - 16 pages social forms of collaboration in a hyper-competitive environment and how novel information processing interacts with social and organizational forms in a reflexive real-time trial-and-error process called co-evolution (Tasaka 1999). It describes the application service provider (ASP) Courier Exchange (CX) as interface and facilitator of an online community and how its symbiotic relationships grounded in social bonding are necessary for a process of

A Spiritually Empty Society : A Competitive Analysis of “The Love Song of J. Alfred Prufrock” by T.S. Eliot and The Great Gatsby by F. Scott Fitzg

2484 words - 10 pages When one is emptionally empty, they are unable to love others. This is clearly shown in the societies of T.S. Eliot's “The Love Song of J. Alfred Prufrock”, and F. Scott Fitzgerald's The Great Gatsby. It is not that these people do not want to love, it is the fact that they do not know how to love. Everyone tries to achieve this love in any possible way, even if it is a sinful way. In “The Love Song of J. Alfred Prufrock” Prufrock states, “Of

I love Iact

1780 words - 7 pages understand and meet the needs and wants of today consumers.Nestle (M) Sdn Bhd was commissioned by Debbie Choo to research on the factors that lead to decline in sales of the organizations and to investigate into a, b, c and d.What are the factors that are contributing to the organization's decline in sales ?Internal factor (weakness). The competitors have similar products (chocolate malt drink) as Milo . For example, the product ranges of Milo, Vico

Fast Moving Consuming Goods

1780 words - 7 pages understand and meet the needs and wants of today consumers.Nestle (M) Sdn Bhd was commissioned by Debbie Choo to research on the factors that lead to decline in sales of the organizations and to investigate into a, b, c and d.What are the factors that are contributing to the organization's decline in sales ?Internal factor (weakness). The competitors have similar products (chocolate malt drink) as Milo . For example, the product ranges of Milo, Vico

Similar Essays

Benefits Of A Program Audit Essay

721 words - 3 pages What is more important than planning, designing, and implementing a comprehensive school counseling program? To ensure the program is aligned with the ASCA’s National Model for School Counseling Program. How is that accomplished? By implementing a program audit during the early stages of the designing phase of the program and then annually thereafter. The program audit guides future program actions and ensures student needs are met (ASCA

Audit Of A Service Organisation (Nhs)

6210 words - 25 pages Running head: AUDIT OF A SERVICE ORGANISATIONAudit of a Service Organisation[Student's Name][University]Table of ContentsIntroduction3Defining quality4Dimensions of quality6Gap analysis for aligning operations8Audit & Evaluation: Service Quality Аnd Satisfaction11Measuring Service Quality12SERVQUAL13Cost and quality14Managing quality17The impact of quality management & Recommendations20Conclusion21References23Audit of a Service

A Comparison Of Two Monopolists In A Competitive Market

1347 words - 5 pages A Comparison of Two Monopolists in a Competitive Market According to Webster , to have a monopoly is to have exclusive ownership, possession, or control. The following essay is an examination of Microsoft in comparison to this definition and another commonly known monopoly, Standard Oil. Also attention will be given to the necessary role of and problems with monopolies. Competitive Market vs. Monopoly A competitive

A Marketing Audit Paper Of The Cialis Product

3012 words - 12 pages . A Marketing Audit will be attempted on the Cialis product of Eli Lilly based mainly on Internet sources such as:1. Eli Lilly's homepage for Cialis itself;2. Articles and web pages about the Eretile Dysfunction medication scene, and;3. Articles on the web describing or commenting Cialis' progress in the market.A marketing audit is an evaluation of the company's marketing efforts and measurement of success compared to its goals and whether the