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A Critical Perspective On The Business English Curriculum For Management Students In Professional Colleges Of A.P

3147 words - 13 pages

Introduction
The well known fact is that India is a multilingual country where the interchange of ideas and views are regularly taking place across the world, and it underscores the importance of communication skills. In this current commercial generation the need of communication skills has been increased, and more so particularly to professionals who are in the field of business. In the process of updating knowledge in desired field, professional course students must concentrate on effective communication skills. The responsibility to equip them with the required/desired skills is in the hands of English course designers. The syllabus prescribed for management courses have ...view middle of the document...

Simultaneously to make them aware of written communication in letter writing and report writing”
• To develop in the students the critical ability to judge the texts prescribed dispassionately.
• To prepare the students for higher courses in their respective disciplines.
• To inculcate certain “moral” and “ethical” values in the students.
• To develop in the students the ability to communicate their ideas cogently and effectively.
• To develop in the students “Oral Communicative Skills and Soft Skills.”
• To stimulate in the students a “desire” to read even beyond the prescribed texts.
• To prepare the students for the needs of a job and building up a career.
• To develop in the students a taste for “Business English.”
(Source: syllabus copies of various universities in A.P)
The above stated objectives are operational only through the three major components of the course i.e. syllabus, methods and evaluation.
Syllabus:
The following are the précised list of contents regarding both the theory and the laboratory.
 General Communication Skills (paragraph writing, essay writing, etc…)
 Technical Communication Skills (report writing, technical words, etc…)
 Vocabulary and Basic Language Skills
 Listening skills
 Speaking skills
 Reading skills
 Writing skills

The gap between the objectives and syllabus: General Observations
The vital focus of the paper is on critiquing the gap between objectives of teaching/learning English at professional level and the syllabus/course materials prescribed. The incompatibility of different objectives is present both at root and organizational level. The curriculum design should invariably address the following concerns with a holistic approach.
1. English is a common subject for all disciplines in management courses. It is clearly evident that most of the students expect their English course materials to improve their communication, but directly or indirectly the course seems to do little. It indicates that the syllabus and the evaluation patterns in English, as offered by the different universities , does not consider even the primary objective of the professional students studying English at P.G level. It should be examined the aspect of the relevance of the syllabus in the wake of current and practical needs is worth examining.
2. Little compatibility can be observed between the objectives of the students and those of the teachers. Though most learners hope that the course would somehow improve their communicative skills and level of confidence in using language, but the routine and traditional teaching pattern by most of the language teachers in professional institutes which is centered on the teacher’ responsibility of covering the syllabus rather on the students’ desire of getting command in proficiency.
3. It seems there is no balance between teacher objectives and learner outcomes. While the main focus of the students is to improve their communicative skills in the course, but eventually...

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