This website uses cookies to ensure you have the best experience. Learn more

A Cross Cultural Comparison Of Political Attack Ads In Brazil And The United States.

3206 words - 13 pages

A cross-cultural comparison of political attack ads in Brazil and the United States.A Brief History of Political Advertising in BrazilDuring Getulio Vargas administration, in the 1940s, Brazil saw the dawn of political marketing. His title "father of the poor" seemed to be more in the minds of the masses than their own lives. Much of his popularity came from a radio broadcast he hosted, where he addressed to "the common people". However, It was in 1960 with Janio Quadros, that Brazilians started to witness the rise of the "marketer", a character that would become one of the most controversial in the country's political scene. In a master's stroke, the Quadros' campaign adopted a broom as it main symbol. The broom, which appeared in pin, buttons, posters, among other advertising paraphernalia, represented "the candidate's promise to clean the government and the country from corruption" (Neves, 2002). The broom jingle became a popular hit and Janio's campaign is still recognized as one of the most successful marketing cases in the history of political advertising in Brazil.Varre, varre, varre, varre, varre,varre vassourinhaVarre, varre a bandalheiraQue o povo esta cansadoDe sofrer desta maneiraJanio Quadro e a esperanca dessepovo abandonadoSweep, sweep, sweep, sweep, sweepSweep, little broomSweep, sweep the rogueryBecause the people is tiredOf suffering like thisJanio Quadros i the hope of thisabandoned people.The generals also often recurred to marketing in order to legitimize their administration. Among the successful slogans were nationalistic appeals such as the late 60s "Brazil, love or leave it" and the 70s "There is no holding back this country" (Ninguem segura este pais) created during a phase of fast economic growth.After electing Janio Quadros for president in 1960, Brazilians had to wait another 40 years to choose another president. From 1984 to 1985, the country was under a military dictatorship and, after two decades, the first civilian president to take office was appointed by Congress.With the blessing of the country' s most important media organization, the Globo Network, and in a highly disputed election, Fernando Collor de Melo defeated Lula and was elected president in 1989. "Examples of political manipulation include the biased manner in which TV Globo reported on the final presidential debate in 1989, which is thought to have swayed some undecided voters away from Lula and toward Collor in the last days of the campaign" (Power, 2000).Collor also made use of strong marketing strategies. He became famous for impersonating "the Maraja Hunter" (cacador de Maraja) in the state of Alagoas. He was responsible for cutting the privileges of the marajas, or "ghost" government employees who earned very high wages and, most times, did not even show up for work. In his campaign, Collor promised to "kill inflation with a single bullet" (Kingstone, 2000). His campaign managers dropped a bomb on Lula's candidacy jut five days before the...

Find Another Essay On A cross-cultural comparison of political attack ads in Brazil and the United States.

Comparison of the Women’s Movement in Europe and United States

1966 words - 8 pages States had political, economic, and social similarities and differences that led to this revolution. In the United States, many political factors helped to develop the women’s revolution. After the Civil War took place in 1865, the major issues that arose came from the proposed 15th Amendment. This amendment, which gave black men the right to vote, created a huge controversy, not only between white and black people, but also with the women of

A comparison of the perceptions of Love, Anger, and Guilt in Portugal and the United States and implications for counseling

4631 words - 19 pages perceptions of guilt and anger in Portugal and the United States affect the counseling process. More cross cultural studies such as this one are needed to help counselors, psychologists and other helping professionals to become aware of the cultural implications of the interventions they use, as well as to gain knowledge of the worldviews of persons who live in different cultures or countries.ReferencesAxelson, J.A., 1993. Counseling and development in a

The Separation of Powers in the United States Political System

892 words - 4 pages The Separation of Powers in the United States Political System In the 18th Century, the French philosopher Montesquieu, who had been one of the inspirations behind the French Revolution, argued that limitation would be necessary within government within government in order to avoid tyranny. He identified the Executive, the Legislature and the Judiciary as the four braches of government which needed to be separated. To

Political parties IN THE UNITED STATES

1923 words - 8 pages of at cross-purposes. It is no accident or mere coincidence that the national, states, county, and local committees of both parties mirror each other and is patterned on our governmental levels and units.The role of the political partiesThe political parties help our team of governments pull together in a dynamic equilibrium by giving them com Two-Party System WorkabilityAlthough complain are heard that the American two-party system is too narrow

A Comparison Between China and The United States

674 words - 3 pages they still follow the ancient cultural in the dynastic era, where it’s influenced by Confucianism and philosophy beliefs. As of the United States its culture are many by widely varieties of ethnic groups around United States. Its nearly populated by the Native Hawaiian and the Native American values. In conclusion the deference between both countries is way far different on how it started and how event ended up. The Chinese dynasties took place a

Cultural Hegemony in The United States

2190 words - 9 pages different applications. It can be seen in many different social settings, from the schoolyard to the world stage. While some have problems with the idea of hegemony, the basic principle of it is still a concept that functions in our society today and will continue for future generations. Believe me, it’s for your own good. Works Cited Artz, Lee, and Bren O. Murphy. Cultural Hegemony in the United States. Thousand Oaks, CA: Sage Publications

The Taliban's Attack on the United States

662 words - 3 pages The Taliban's Attack on the United States On September 11, 2001, the most disastrous terrorist attack in U.S. history left a countless number of innocent Americans both dead and missing. The Taliban’s assault on the Pentagon and annihilation of New York’s World Trade Center caused the entire country to wonder what was going on in the rest of the world to cause so much animosity toward our great nation. Little did many American citizens

A comparison of the United States Constitution And The Declaration of Independence

723 words - 3 pages IntroductionThe United States Constitution and The Declaration of Independence are two of America's most famous documents that laid the foundation for it's independence as a nation and separation from British rule. The following paper will compare these two documents and decipher the difference of the two.While both Declaration of Independence and the United States Constitution contain important information regarding America's independence they

North Korea and Bosnia-Herzegovina: A Comparison and Contrast of Physical, Political and Cultural Geography

2028 words - 9 pages Korea’s climate is like the climate of the upper Midwest of the United States which has cold winters that start in December and ends in March followed by hot, humid summers (Kummer 24). Some of the largest factors affecting North Korea’s climate are the seasonal winds and the monsoons. Typhoons, also known as hurricanes, destroy many crops and homes of people in North Korea (Behnke 13-14). There are many parts to North Korea’s climate. North

Free Trade and The Global Economy/A comparison between the United States Chamber of Commerce and the AFL-CIO

1107 words - 4 pages fifteen percent increase. China has surpassed Japan as the country with the largest trade gap with the United States in 2000 and has held that spot since.Is their any common ground between our government and the AFL-CIO? The answer is a surprisingly yes! "While it might be tempting to consign the business-labor relationship to one of unending conflict, it isn't that simple. There are a number of areas where business and labor can and will clash, but

Cultural Differences Between the United States and Ukraine

755 words - 3 pages CULTURAL DIFFERENCE BETWEEN UNITED STATES AND UKRAINE The United States of America is a country of many cultures mixed in one. The main reason for this is immigration. It has many religions, many languages spoken, and many ethnic beliefs. Some religions, languages or beliefs, may be more frequently spoken or believed then others, but in general the United States has a wide variety of culture. On the other hand, Ukraine, which is a country

Similar Essays

Cross Cultural Communication In Indonesia And United States

1946 words - 8 pages ; that emerge from contextual factors like politic, economic, social and culture; as well as the system that they use and their effectiveness. Recommendation will be made based on the analysis to define a strategy towards an effective cross-cultural communication process. 2. Analysis of Similarities and Differences 2.1. Language Schelling (1960) stated language is common tool consisting sounds and signs used by individual to communicate. Indonesia

Cross Cultural Communication In Indonesia And United States

3258 words - 13 pages the new knowledge across the organisation, so other subsidiaries can receive and learn the new knowledge. This ability to share the knowledge across the organisational level benefited each of Volkswagen AG's subsidiaries in term of innovation and technology improvement. Works Cited Aviel, D. (1980) 'Volkswagen's Investment in United States: A Pacesetter for Foreign Investment'. Law Journal Library, Vol.1:1, pp. 1-25. Automobility and

Cross Cultural Difference Netween The United States And China

1552 words - 7 pages Task 4 A.  Cross-cultural differences between United States and China Cross-cultural differences in verbal and non-verbal communication styles The issue of verbal and non-verbal communication styles is an important cross-cultural difference to consider when seeking expansion of business in China, because it can help Company ABC facilitate successful business transactions and outperform its competitors. According to a survey by the Economist

Driving Between Brazil And The United States

1491 words - 6 pages While learning to drive is a similar action globally, there are some quirks and characteristics of how countries impose their rules to confirm that someone is able to drive. Although there is no standard to evaluate the person who wishes to obtain a license to drive, many countries use the same rules. Brazil and the United States; however, have some differences in formulation the rules for someone to get a drive license, the rules laid down in