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A Customer And Market Analysis

1704 words - 7 pages

Customer and Market Analysis
Customer analysis is the assessment of information associated with customer needs, habits, requirements, and market trends. This is usually completed in three phases, evaluating before, during and after the acquisition. These phases are typically accomplished through consumer focus groups, gratification measurements, and field-testing. Moreover, market analysis can be best described as a comprehensive examination designed to forecast or forestall the direction of stocks, bonds, and the product market, typically based on technical data.
My company definitely has the ability addressing the “experience” aspect of most consumer needs. Experience is always needed when working with computers especially when dealing with the infinite number of malware, trojans, worms, rootkits, and corrupt computer problems. Although my company will always adhere to any state, federal and government laws regarding equal rights, that does not mean I cannot hire people with unparalleled computer experience. After all, consumers demand, need, and expect a higher level of experience when working with computer companies and repair shops. This is especially true when computers and there boundless accessories are getting even more high tech in today’s ever changing world of technology. My company will ensure that every computer issue will be resolved regardless of how long it takes. Furthermore, this is where experience, dedication, and reliable service come into play.
The target market for my products and services are boundless because of the countless uses that computers and there numerous accessories offer to the masses. Unfortunately, there is no current documented statistics on what the average age of computer users are throughout the world. However, one thing is for certain, both children and the elderly have been seen using computers and there accessories, ranging from ages six to 100. Regardless of this information, I plan to market my products for the 12 to 65 age groups. I chose the starting range because most children at the age of 12 are more responsible, respectable, and accountable for their actions. I also chose 65 because most people around this age typically do not use computers that often.
Besides the age ranges, my company will market our products to an immeasurable amount of individuals who have different characteristics such as lower, middle, and upper incomes. The lower and middle-income groups will appreciate the ability to buy newer technology and maintaining quality without sacrificing their entire finances. The upper income individuals who are willing to pay more will in return receive state of the art, and top of the line equipment for an even better user experience. These individuals are usually gamers or techies who really want to enjoy technology to its fullest. Regardless of income, every computer will have the ability to accomplish numerous computer related tasks. Some of these tasks...

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