A Description Of A Nutritional Supplement/Product Which Makes Health Claims That May Be Debatable. "Tahitian Noni Juice"

931 words - 4 pages - plowdessicants ✓ Expert Reviewed

Nutrition

Report on nutritional product advertisement

TAHITIAN NONI JUICE

According to the advertisement that I chose, the product, Tahitian Noni Juice is made from the Morinda citrifolia plant, found in the islands of the South Pacific. The plant is believed to have a sacred background by natives of its origin, being referred to as the most beautiful plant in the islands. It has been used in Polynesia for centuries, but has just recently made its way into the west. The plant is believed to enhance the immune system, support proper digestion, and give your hair and skin a healthy shine. Users of Tahitian Noni juice may also notice an increase in mental clarity, and even physical performance levels.

It seems to be of great importance in the advertisement that the makers of Tahitian Noni juice, the Morinda distribution company are the only legitimate and authentic producers of this product. The ad specifically says that there are more than 50 companies trying to match Tahitian Noni juice, but that they are just "cheap imitations," and it is very important not to accept these, because your body will know the difference. Morinda distribution further claims in the ad that their Noni juice contains compounds that will work at the cellular levels that actually increase the positive functionality of cells in the body, as well as help you "take control of your life."

So, how does Morinda Distribution Company back these claims up? By using real statements made by real doctors. These statements all say something to the same affect, basically that the Morinda citrifolia is a positive way to improve health overall, and that Tahitian Noni Juice is the only one that is used in their practices. The ad even includes pictures of each doctor next to their statement. For further proof of the ad's claims, Morinda states that extensive studies by herbalists have been done for years on the benefits of Noni juice before it could be successfully harvested for bottling. Unfortunately, the ad does not show any actual research studies such as statistics, or what kinds of studies were conducted, such as a case control, or a double blind study. Finally the ad gives a brief history of Noni, and how it has held a reputation of great respect to the people of the South Pacific (Polynesia) for centuries.

Using the guidelines set in the text, my opinion varies on the legitimacy of Tahitian Noni Juice. The ad is clearly trying to elude the public into believing that their (Morinda) product is the best and only authentic Noni juice by using basic sales techniques....

Similar Essays

Can Customer Service Affect the Business a Restaurant Has? A Debatable Issue Which Can Be Solved

6805 words - 27 pages customer may be the immediate result. Even if the food is excellent, there are times when the customer does not really appreciate the food, but the organization of the restaurant as a whole.The organization of the restaurant which the customer pays attention to is the organization of customer service. Customer service includes everything which has to do with the quantity, quality and appearance of the food, the appearance, service and...

A brief description of the pros and cons of joining the Euro, and the problems that may be faced by the UK in the future

659 words - 3 pages because of the high rate of sterling against the euro. This means that the UK is less efficient and isn't maximising its labour, this will have a negative impact on the balance of payments. Also people are worried that if the UK doesn't adopt the euro future investment will be lost. Eventually demand for UK goods may decrease, as it is easier for firms within the 'Euro-zone' to trade with each...

This is a technical product description of a fire extinguisher.

884 words - 4 pages >*Operating lever*Siphon tube(See Figure 1 on following page)Figure 1 Parts of a foam stored pressure fire extinguisher.Description and Function of PartsHandle.The handle is usually a solid, unmovable piece of metal that stretches horizontally above the cylinder. Attached securely to the metal cylinder, the handle is the part by which the fire extinguisher is meant to be carried and held while in use...

Descartes claims that his existence of a thinking thing is the one certain truth, which can serve as the foundation for all other knowledge.

931 words - 4 pages have found the one thing that he has certain truth. Although thinking may not be the only thing that makes existence, Descartes does systematically prove that it is a certain truth that he exists as a thinking thing.Sometimes the most obvious truths are the most important. For Descartes the existence of a thinking thing was the only certain truth that he was aware of and became the foundation for all...