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A Manager's Job Essay

2026 words - 8 pages

IntroductionAsiaFLy Ltd, which is located in a Northeast city of China--ChangChun, is a small independent bicycles and motorcycles retailer owning 5 retail outlets. The company has been in operation for fifteen years having progressed from a small family concern and has 24 employees currently. Although the company is situated in a highly competitive bicycle and motorcycle retailing environment, with numerous alternative providers and effective and efficient management it still has a stable business.Shen Fei, the Managing Director (MD), is a fifty-one-year old man who also is one of the owners and founders. The following is about MD's job analysis and interdependencies between the MD and the other important individuals.1. The Managing Director's Job AnalysisAccording to Davidson & Griffin (2003, 11) a manager is someone who plans and makes decisions, organizes, leads and controls human, financial, physical and information resources.1.1 Planning and decision-makingAs the MD of the company, Shen Fei develops and implements short- and long- term goals, objectives, policies and procedures of the company including all the departments. For example, in the third season of 2006, the MD set a goal of three-hundred eighteen-speed bicycles for sale in every outlet, and to achieve that goal, he decided to give a 5%-off discount for every that model of bike.1.2 OrganizingAfter setting goals and developing workable plans, the MD allocates the human, financial, physical and information resources and liaises with external suppliers and main customers to implement the plans. For instance, the MD coordinates the work of all the staff and tracks work flow, schedules, projects and committee decisions. Meanwhile, the MD provides guidance and work direction.1.3 LeadingThe MD leads all the staff to work together to met the goals and objectives. The MD confers with and represents all departments in meetings; provides training, professional development and work evaluation of subordinate staff; transmits the information form one department to other departments, for example, he shares sales experiences between outlets.1.4 ControllingThe MD monitors the company's process to achieve its goals. For example, the MD monitors and directs operations to ensure that policies and procedures are being followed, that goals and objectives are met, and that services are being provided efficiently and effectively.2. Important Individuals2.1 Internal individualsSales person--Liu LiLiu Li, the best sales person in this company, is a very active and enthusiastic lady who is in her thirties. She has been a sales person for 9 years and very good at communicating with customers and internal staff.Accountant--Wang HaoWang Hao, the accountant of the company, is a thirty-nine-year old lady who has a CPA qualification and sixteen years experiences in accounting. She is friendly, careful but a little introverted.Technical Adviser--Zhao ZhibinZhao Zhibin, the technical adviser of the company, has...

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