a more perfect union
According to Greek philosopher Aristotel in order to persuade an audience, an argument must have three crucial elements: Ethos (ethical appeal) which refers to the credibility the author of the argument can convey to his/her audience, Pathos(emotional appeal) which attempts to connect the audience and the speaker through the use of imagery,storytelling and motivational sources ,and Logos (logical appeal) refers to the construction of logically sound arguments based on either inductive or deductive reasoning.
"We the people in order to form a more perfect union".(.......) With these words from the preamble of the U.S constitution, then senator Barack Obama inauguarated one of the most analyzed speeches in american history due to the accurate employment of rhetorical strategies. From the first sentence uttered in this speech senator obama uses over and over again the tools provided by aristotel in order to persuade his audience .Obama's speech reveals its main purpose even before a word is said: to build a more perfect union. The main apparent reason that driven Obama to write this discourse was in order to address and respond to the racially charged declarations made by his former pastor Reverend jeremiah wright. My position on this essay is solely to identify rhetorical strategies employed by the speaker, then Senator Barack Obama and provide arguments of why I deem this speech to be a succesful one.
Senator Barack Obama achieves credibility or ethos on three important fields: social, academic, and spiritual. At the beginning of his speech Obama shows to the people his knowledge about past events such us slavery and the jim crow era. By doing this,he is showing that he is an informed source of knowledge. In order to add more to his authority senator obama narrates a little bit about his history. "I am the son of a black man from Kenya and a white woman from Kansas. I was raised with the help of a white grandfather who survived a Depression to serve in Patton’s Army
during World War II and a white grandmother who worked on a bomber assembly line at Fort Leavenworth while he was overseas" (.........). By explaining the nature of his family tree and genetic makeup he is already establishing credibility regarding race. He is implying that he is not just someone who is going to speak about race and history, but he is part of that history. Obama also mentions that "he is married to a black woman who carries within her, the blood of slavery and slave owners "therefore increasing his authority on deeper branches of race, such us racism. Nevertheless he also mentions that eventhough that era of slavery and injustice is over, still there exists some hidden resentment between races. With these remarks Obama shows that he is aware of the issues in the past, but also of the consequences of those issues in the present. When addressing his intellectual ethos, Obama mentions that he has “gone to some of the best schools in America”....