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A Profile Of Facebook Essay

3086 words - 12 pages

Social media nowadays are bombarding people’s lives whether it is Facebook, MySpace, Friendster, LinkedIn, Orkut, YouTube, Flickr, Twitter, Groupon, and many more. Social media has changed how people interact with each other and how they express themselves on the Internet. Facebook, for example, has really altered people’s perception of themselves. We hypothesize that this altered perception in turn influences their behavior on product choices and involvement with particular groups.
Facebook Background
As of now, Facebook is the most trafficked social media site with over 600 million users in the United States and countries worldwide. It exceeded MySpace in January 2009 and has 58% of its users outside of the United States. It has indeed expanded a lot over the years. Initially, it was only created for the United States but has extended to other countries and now targets almost anyone and not just high school and college students.
On February 4, 2004 Facebook was created by 19-year-old Harvard sophomore, Mark Zuckerberg. It initially started as Facemash in 2003, where students were allowed to compare two students and see who was “hotter”. Zuckerberg started Facemash with Dustin Moskovitz and Chris Hughes, two of Zuckerberg’s fellow classmates, along with financial help from Eduardo Saverin. It went through Harvard administration but was quickly denied for invading the privacy of students. But in 2004 was recreated using the name The Facebook. The Facebook was really well received by Harvard students when it first came out. “In August 2005, The Facebook was officially called Facebook and the domain facebook.com was purchased for a reported $200,000” (Yadav). Even with all this success, Facebook has undergone many controversies. It was sued by ConnectU, which was a similar social networking site that claimed that Zuckerberg stole their source code while he was working for them. This lawsuit almost caused the company to shutdown but after Zuckerberg denied any claim, the lawsuit was dropped. It also went through privacy issues in 2009 when they changed their policies, which caused a huge controversy with users. Zuckerberg eventually reverted back to the old privacy policy and is still in the works of changing it. Even with all these controversies, Facebook is still widely used for social networking such as keeping in contact with friends by writing on each others’ walls, posting photos, updating statuses, writing notes, joining groups and attending events.
Facebook and Self Theories
With the widespread popularity of Facebook, people worldwide are becoming more involved online and this is changing the self-perception of many consumers. With social networking sites we are granted a feeling of validation and importance through how we interact online. Facebook is one platform that does this extremely well and this may be the reason why it has attracted (and kept) so many users. Facebook allows users to belong to certain “networks”, join...

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