Social media nowadays are bombarding people’s lives whether it is Facebook, MySpace, Friendster, LinkedIn, Orkut, YouTube, Flickr, Twitter, Groupon, and many more. Social media has changed how people interact with each other and how they express themselves on the Internet. Facebook, for example, has really altered people’s perception of themselves. We hypothesize that this altered perception in turn influences their behavior on product choices and involvement with particular groups.
As of now, Facebook is the most trafficked social media site with over 600 million users in the United States and countries worldwide. It exceeded MySpace in January 2009 and has 58% of its users outside of the United States. It has indeed expanded a lot over the years. Initially, it was only created for the United States but has extended to other countries and now targets almost anyone and not just high school and college students.
Facebook and Self Theories
With the widespread popularity of Facebook, people worldwide are becoming more involved online and this is changing the self-perception of many consumers. With social networking sites we are granted a feeling of validation and importance through how we interact online. Facebook is one platform that does this extremely well and this may be the reason why it has attracted (and kept) so many users. Facebook allows users to belong to certain “networks”, join...