A Report On Business Applications Of The Focused Topics Covered By The Course Introduction To Psychology

6909 words - 28 pages

A Report onBusiness Applications of the Focused TopicsCovered by the Course Introduction to PsychologyPrepared For:Ms. Jasmine JaimCourse InstructorIntroduction to PsychologyPrepared By:Ratul Saha (1386)S.M. Belal Uddin Shuvo (1387)Asif Mahmood Alam (1389)Abdullah Al Faysal (1393)Md. Zahidul Alam (1807)Batch - 19thDate of Submission:October 02, 2010.Institute of Business AdministrationJahangirnagar University
Transmittal Letter

October 02, 2010Jasmine JaimCourse InstructorIntroduction to PsychologyInstitute of Business AdministrationJahangirnagar UniversitySubject: Submitting the report on business applications of the covered topicsHere is the report on business applications of the focused topics covered by the course Introduction to Psychology which you asked us (students of 19th batch) to prepare.By studying & analyzing the focused topics of this course we have prepared this report. This report discusses the business applications of the topics learned from the course introduction to psychology.We are very thankful to you for giving us this opportunity to practice and enhance out analytical skills. We hope this report satisfies all the basic criteria's you are looking for.Sincerely YoursRatul Saha (1386)S.M. Belal Uddin Shuvo (1387)Asif Mahmood Alam (1389)Abdullah Al Faysal (1393)Md. Jahidul Alam (1807)19th Batch,Institute Of Business Administration,Jahangirnagar University
Acknowledgement

At first, we must show our gratitude to Almighty Allah for giving us energy and capabilities to prepare this report.Then we would like to express our sincere gratitude and thanks to my Course Instructor Ms. Jasmine Jaim, Lecturer, Institute of Business Administration, Jahangirnagar University for her guidance and assistance to complete this report.Our sincere gratitude to all the people of the Institute of Business Administration of Jahangirnagar University including our teachers, our group-mate, our friends and classmates and other officials for their support and help.
Table of Contents

Executive Summary

ix-xi

1.0

Introduction

12-13

1.1

Origin

12

1.2

Purpose of the Report

12

1.3

Scope

12

1.4

Background

13

1.5

Methodology

13

1.6

Limitations

13

2.0

Definition of Psychology

14

3.0

Introduction to Psychology

15-22

3.1

The Subfields of Psychology: Psychology's Family Tree

15-20

3.2

Psychology's Key Issues

21

3.3

Gesalt Psychology

21

3.4

Humanistic Perspective of psychology

22

4.0

Psychological Research

22-25

4.1

The scientific method

22

4.2

Archival Research

23

4.3

Naturalistic Observation

23

4.4

Survey Research

23

4.5
4.6
4.7

Case Study
Correlation Research
Experimental Research

24
24
25

5.0

Sensation and Perception

25-28

5.1

Psychophysics

25

5.2

Absolute Threshold

26

5.3

Difference threshold and weber's law

26

5.4

Sensory adaptation

26

5.5

Perceptual Organization and feature...

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