A Case Study Of Campbell Soup Harmony Project

1124 words - 4 pages

Modern organizations use a variety of resources to fulfill their objectives regardless if the company is a multinational or small entity, they all have a set of resources they depend on to achieve their goals. Part of the resource relied on is Information, and this information needs to be managed to optimize its value to produce the best stakeholder value they can. In order to manage these resources, Information Management systems are put in place.
Information Management has to do with capturing information, efficient planning, organizing and evaluating the information to interpret for an organization to make well informed decisions. (Hinton, 2006) The main reason organizations depend on information is to improve its overall management in order to yield significant operational benefits in all areas of the organization and importantly its overall efficiency, competitiveness and responsiveness. The improvements either need expansion in the amount of information required or implementing a new information management system.(Power, 1983) The information management system is effective in organizations when the activities are shared amongst various groups, preparing them for change in the information system by identifying problems and evaluating it and gradually integrating actions in the project for successful implementation. (Bass, 1983), (Mintzberg, Rasinghami and Theoret 1976). Most organizations believe Information Technology and Information Management is the same but according to Hinton (2006), while Information Technology is an important role in an organization. Information Management is broader it helps the organization to build, maintain and re-build its business processes and information system.
A Case Study of Campbell Soup Harmony project showed the organizational perspective of information management. Due to the dysfunctional information management system in the company, they had different ways of checking credit and inventories within the company. This process reduced not just customer’s satisfaction but also profit; there is a need for a financial information management to integrate all their business processes. SAP (System Applications Program) was introduced to the company to ensure efficient communication among the different modules of the business process.
Critically examining how the decision to implement SAP reflects an organizational perspective on information management, according to Strassman’s (1995) concept, there are five core ideas that are used to maintain Information superiority in a company these are;
Governance: this concerns power and applying an understanding to the distribution of power to the management.
Business Plan Alignment: aligning plans of the use of the software with the organizations business plans.
Process Improvement: regular analysis of all activities involved with the software to discover where improvements should be made
Resource Optimization: resources such as people, time and money should be...

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