Over the past few years, businesses have been implementing a wide range of strategies in order to be successful in the current highly competitive world of business, but corporate social responsibility has proved to be one of the most effective tools for Starbucks, a coffee company established in 1971. Companies have an important role to play in the development of the society and environment since there is a growing demand for products and services from companies that are believed to be socially responsible (Coombs & Holladay, 2012).
According to Starbucks, CSR can be well-defined as the conduct of a business that’s ethically and socially supportive, law abiding and economically profitable. ...view middle of the document...
ii) Environmental Stewardship
Starbucks maintains that it has a comprehensive approach for minimizing the environmental impacts of its business activities by integrating new solutions to create a meaningful and sustainable change. Ferrell and Fraedrich (2014) asset that the company focuses on building environmentally friendly stores (greener stores) and innovation of its cups and materials to reduce packaging waste. Starbucks also provides recycling in its stores, as well as it ensures recyclability of its cups. However, the company still striving to make their cups 100 percent recyclable since they aren’t as by now, or even increase the percentage of reusable cups.
iii) Community involvement
To be socially responsible, Starbucks is currently committed to making the neighborhoods stronger by inspiring change and making a difference in its stakeholders’ lives. In fact, to be a good neighbor, Starbucks has initiated a number of CSR programs based on community service, diversity and inclusion, and youth leadership. But, some stakeholders have argued that Starbucks should consider building social goals founded on community involvement by engendering equitable distribution of its programs across the globe; being a global neighbor (Ferrell & Fraedrich, 2014).
The Way Forward: New Social Responsibility Plan for Starbucks
While it’s quite evident that the...