A Strategic Investigation Into The Future Of Intel Corporation Beyond 2003

2779 words - 11 pages

Contents1.Introduction32.Lessons learnt from past mistakes33.Intel Architecture Group: Beyond 200353.1Challenges and threats54.Intel's diversification into communications74.1Strategic logic74.2Strategic challenges85.Looking to the future: Intel in five years106.Conclusion117.References121.IntroductionIntel Corporation has become famous in business circles for its major strategic adjustment in the mid-1980's. The company abandoned its lucrative memory chip manufacturing business in the face of increased Japanese competition, and focused on the sales of microprocessors for PCs. The company faced a similar strategic inflection point at the beginning of the 21st century, caused by the threat of diminishing PC sales and increasing competition from its chief rival, Advanced Micro Devices (AMD). Intel's initial attempts to diversify its portfolio from microprocessors to mitigate these effects largely failed. The company's executive management had to provide a solution to the problem of diversifying a company that had been built on the success of a core product technology. Intel's challenge for the future was to leverage its existing assets of manufacturing and technological prowess for the required diversification, while at the same time avoiding being stifled and limited by the focus of its past successes and encouraging innovation and learning.2.Lessons learnt from past mistakesFrom 1998, Intel attempted to diversify its portfolio, and made significant investments in non-core industries such as online internet services and hosting facilities. Most of these investments were failures, and the company ended up closing a lot of these new businesses.Intel's top management took the opportunity to learn from their mistakes, turning these failures into 'productive failures' (Burgelman, Christensen & Wheelwright, 2004). The company learnt that a strategy of diversification can and should still take advantage of the core competencies and technologies of existing products and must be complemented by a change of corporate culture to embrace organizational learning and new business development. Management used the failures to learn what Intel was good at: the design and manufacture of silicon chips and architectures (Burgelman, et al, 2004).Intel's diversification into online services was largely motivated by a desire to capitalize on the emerging dotcom boom. The subsequent crash of the dotcom boom, and the abandonment of Intel's Online Services Group, taught management another valuable lesson, namely not to be driven by environmental factors only. The company learnt to avoid the temptation of diversifying away from its core competencies because of purely environmental factors and instead use these capabilities to assist in ensuring strategic diversification is successful. The application of this learning can be seen in Intel's resilience in maintaining its convergence strategy even in light of the communications and technology slowdown from 2000-2002.The...

Find Another Essay On A strategic investigation into the future of Intel Corporation beyond 2003

Case Study - Intel This is a strategic management case

3078 words - 12 pages the company's ability to face the challenges of future uncertainty. This strategic flexibility has allowed the company to move into a wide variety of markets and to focus on consistent technical innovation instead of trying to compete with other low-cost manufacturers. Whatever the duration of success of an Intel product, the organisation's culture is assured that it has the best possibility of survival and future success, through their strength

An investigation into the presentation of food science in a variety of non-fiction texts

867 words - 4 pages audience. I investigated visual media (television, YouTube, website videos, etc.) and written media (newspaper, books, magazine, and many more) but came to the conclusion that transcribing would be to time consuming compared to annotating written texts and that the written material is more varied, so suits my investigation. I chose four texts from the genre of food science writing aimed at very different audiences. I created a table in which to record

An investigation into how the diameter of a wire affects its resistance

2872 words - 11 pages : Electricity: What I will do is make sure that the voltage never gets dangerously high to make sure that a) nobody is electrocuted and b) so that the wire does not get too hot as is may change the results of the experiment or someone could burn themselvesWhen planning my investigation I will be making use of the following scientific knowledge:Ohm's Law: An ohm is a unit used in the international system of measurements to measure resistance. Ohm's law

Groups in Context(Families In Crisis)- Conduct a detailed investigation into the group of your choice.

2095 words - 8 pages FAMILIES IN CRISISLEGAL AND SOCIAL DEFINITION: A family in crisis is a family suffering some kind of trauma. The trauma may be physical, emotional, social or financial, expected or unexpected, temporary or permanent. A family may be in crisis for many reasons; it may be due to a natural disaster, death of a family member, a family breakdown, drug or gambling problems, retrenchment, domestic violence or alcohol, mental health issues or chronic

Strategic Planing of Apple corporation

3305 words - 13 pages 1. Introduction2. Developing an understanding in which industry Apple participates3. Providing a competitive analysis of Apple's industry3.1 External factors that are driving changes in the industry3.2 Five forces analysis3.3 SWOT analysis3.4 Core competencies and competitive advantages within an industry4. Strategic alternatives4.1 Key strategic recommendations5. Questions to consider5.1 How is Apple better positioned to compete against

Strategic Planning and Influential Factors of the Starbucks Corporation

1485 words - 6 pages and allow a company to expand beyond its normal boundary(TechTarget, 2003). Strategic planning involves making decisions about the organization'slong-term goals and strategies (Bateman-Snell, p.112). Starbucks Coffee Company strategic vision goes beyond meeting its customers' daily needs by being active in the community and has an environmentally safe operation. It is one of the fastest growing companies in the country. The more a company decides

Investigation into resistance of a wire (contains spaces for diagrams).

5746 words - 23 pages CourseworkAn Investigation Into The Resistance of different lengths of wireIntro In my coursework I intend to determine the relationship between resistance of a circuit and the length of a piece of wire.PlanningPlanning 1: Preliminary Work:I performed preliminary work to evaluate what voltage I was going to use for my proper experiment. The apparatus I will use for the preliminary is the same as I intend to use for my experiment, that is

An Investigation into the Enthalpies of the Combustion of Alcohols

5145 words - 21 pages An Investigation into the Enthalpies of the Combustion of Alcohols ================================================================== Planning My aim for this experiment is to see the energy produced from different alcohols. This investigation involves burning alcohol in the air. ‘GCSE Chemistry’ by B.Earl and L.D.R Wilford says that "alcohols form, another homologous series, with the general formula Cn H2n+1OH ". The alcohol reacts

Stylometry: Quantitative Investigation Into the Characteristics of an Author's Style

2261 words - 9 pages Stylometry is a quantitative investigation into the characteristics of an author’s style. Lann (1995) defines the term as a technique “to grasp the often elusive character of an author's style, or at least part of it, by quantifying some of its features” (1995:271). Matthews and Merriam (1993) agree claiming “Stylometry attempts to capture quantitatively the essence of an individual’s use of language” (1993:203). To put it simply, stylometric

Investigation Into The History, Goals, And Disadvantages Of Cooperative Learning

3213 words - 13 pages An Investigation 3 An Investigation Into the History, Goals, and Disadvantages of Cooperative Learning in the Classroom Cooperative Learning has been embraced by teachers across the nation as a revolutionary teaching strategy. Over the past decade, this model of teaching has emerged as a leading new approach for classroom instruction. Cooperative learning has been defined as a teaching strategy involving children's participation in small group

Investigation into the Father of Computing Charles Babbage

1145 words - 5 pages numbers”. In 1979 she was recognised as being the first computer programmer, however in 1981, “a satirical article by Tony Carp in the magazine ‘Datamation’ described the Babbage programming language as the ‘language of the future’”.However, what we must take into consideration is that, even though Babbage in many academic circles is considered the ‘Father of Computing’, there is no concrete evidence to

Similar Essays

Intel Beyond 2003: Looking For Its Third Act

1225 words - 5 pages ChallengeBeyond 2003, Intel needs to focus on recovering and eventually maintaining its previous Compound Annual Growth Rate (CAGR) of 25 percent. As a new successor, Intel's CEO Craig Barrett must evaluate that Intel's growth can be accomplished by extending the company's current position into potentially lucrative new markets and simultaneously maintaining its core competencies in the PC market. In context of maintaining its silicon leadership

A Stride Into The Future Essay

2298 words - 9 pages The great physicist Albert Einstein once said, “A new type of thinking is essential if mankind is to survive and move to higher levels.” He understood the importance of exploiting novelties to create something beneficial for mankind. No one demonstrates this way of thinking better than Einstein because he had the boldness to explore fields of science that few have ever approached in order to make the world a better place. Today, human society

An Investigation Into The Effect Of Enzyme

2633 words - 11 pages visit http://www.iizukakei.com for free bogusmail.fake mail and book reviews and more! An Investigation Into The Effect Of Enzyme Concentration On The Rate Of Catalase Activity Equation: 2H2O 2 2H2O + O 2 Catalase is used to catalyse this reaction as hydrogen peroxide takes too long to decompose on its own. The source of catalase which I will be using will be from potato.Hypothesis: I believe that as the concentration of enzyme is increased, the

Fed Ex Corporation: A Glimpse Before And Beyond

3344 words - 13 pages , Viking's service area covered 10 western states, including Alaska and Hawaii.In 1988, Viking became a subsidiary of Caliber System Inc. During the next ten years, Viking solidified its position as the market leader in the West and periodically expanded its reach beyond the western regional territory. In January 1998, Federal Express Corp. acquired Caliber System and created FedEx Corporation, a global provider of transportation, e-commerce and supply