It is generally agreed today that the world has become increasingly global and companies are less limited to go abroad with their products and become popular not only in the country but also all over the world. As the borders are no longer a limit for companies, they have been forced to come up with improved technology and creative innovative solutions to win the marketing strategies. One such company is Apple Inc. which is popular with its CEO Steve Jobs and the company is famous for iPhones, iPods, iPads and Macs.
The company was founded by two men named Stephen Wozniak and Steve Jobs in 1976. They started out on very little money; Jobs sold his Volkswagen and Wozniak sold his programmable computer in order to get $1200 to produce Apple I boards. They started working out of Job's parents house in Cupertino, California and moved from garage to a room after a year. Their first sale was the order of a computer retail store with fifty Apple I. After leadership struggles, Jobs left the company and founded the company NeXT Inc. (Kane & Fowler 2011). In 1996, this company was bought by Apple and the story brought Steve Jobs back to Apple where he was announced the CEO of the company a few years later (Kane & Fowler 2011). On December 2012, The Economist reported that “Apple became the most valuable company ever (in nominal terms), beating the record that Microsoft hit in December 1999. Apple’s share price peaked at $705 before entering bear territory and falling by 25%, to $510; at the start of 2012 it had been $410.” (The Economist, 2012). Now Apple Inc. is one of the most popular companies all over the world with an huge income selling in more than 400 stores worldwide.
b. Principal Product of Apple Inc.
Apple store states that Apple Incorporation is a multinational company that creates and sells consumer electronics, computer software and personal computers. Currently, Apple operates out of eight different segments: Desktops, Portables, iPod, iPhone, iPad, “Other music related products and services”, “peripherals and other hardware”, “software, service and other sales” (O'Grady, 2009). Apple I was the first product of the company which is followed by Apple II and other Apple II versions. Very successful computer, Macintosh introduced by Apple in 1984 and it was the first computer featuring a graphical user interface and a mouse for navigation (Fadaei). After introducing new generation computers PowerMacs, PowerBooks and the iMac, Apple ventured into the market with iTunes Music Store in 2001 (Fadaei). When iPhone was launched by Apple Inc. in 2007, they created Smartphone again for average user, before that Smartphone was used only business users.
The following figure shows the total Apple revenues and iPhone as number 1 product:
Figure – 1: Apple Revenue
iPhone is the most innovative device that has several features not only mobile phone capabilities but also music player, portable computing, internet applications and personal...