This website uses cookies to ensure you have the best experience. Learn more

A Successful Marketing Strategy Essay

1074 words - 4 pages

More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and CEO of Melaluca: The Wellness Company started this company to sell products containing melaluca oil, however, the demand for more products with natural ingredients led to the development of Replenex® and many other products for the body. Replenex®, a joint-replenishing complex with glucosamine, HCL, bromelain, ginger and green tea, has become another dietary supplement widely used in the U.S. and Canada and other countries to promote joint health.
Because Replenex ® has become a very popular product, with positive results, a marketing plan will be developed to launch the product for sale in Europe, particularly France. Reviewing statistical information about the people France, economy and growing communication networks, I believe the Wellness Company could expand globally, starting in France. Noticing the many different indoor and activities, such as ping-pong, bowling, cycling, soccer (also known as football), and tennis, Replenex ® could be just the start, and many other products could follow. Not only would the supplement benefit those more active individuals, but can provide comfort in managing for those who suffer from osteoarthritis.
There are many medications used for treatment of arthritis many of which are what are called NSAIDS, which stands for non-steroidal anti-inflammatory drugs, as well as steroids, and pain relievers. Replenex ® could provide more than that momentary relief but aide in rebuilding cartilage. Because this product has been a great success here in the United States and in other countries, it could very well be the same in France with just the right, price, place and promotion. From over the counter relievers like, Advil and Tylenol to the prescribed, such as Vioxx® and Celebrex® all contain synthetic ingredients that could cause minor or major side effects. Knowing the fact that Replenex ® is made with natural ingredients will be an attractive competitive advantage for marketing.
The price not only has to be right for its customers, but profitable for the Wellness Company. Although much research was done regarding the lifestyles, needs and wants of the people of France, forecasted sales are not always safe. "Companies use penetration pricing to build sales volume by charging a low initial price" (Bovee et al, 2007 p. 447). Because it is a new product to France, I believe it should be offered at an introductory price of $9.99 for the first 30-day supply. History of use shows between 21 and 30 days, many have reported a difference in how they feel and move, and...

Find Another Essay On A Successful Marketing Strategy

Blue Ocean Strategy- A Marketing Book

1173 words - 5 pages businesses, can outdo their competitors. Not because of battling them, rather, because of what the authors refer to as blue oceans, which consists of uncontested market space. Body The book gives a detailed outline of how companies should engage each other in the market wars while maintaining and bringing on board new customers. They successfully do so by presenting tools for the implementation of a successful marketing strategy, and the

Marketing Strategy For a Service-based Organization

2650 words - 11 pages The philosophy of marketing concept and marketing management in service organizations are merely outward manifestations of a basic and important development in marketing. In the past decade, marketing executives in service organizations have adopted a new perspective. Embracing a systems perspective, they tend to see marketing operations as complete systems. Marketing management in service organizations is responsible for designing and

Marketing Strategy for a New Company

573 words - 2 pages Marketing Strategy for a New Company Introduction I am making a marketing strategy for a non-existing Service. The service is going to be unique and very broad in the region of car services such as garages, repair and modifying services, selling cars and parts, and even entertainment including car shows and racing once or if the company expands. The service will also include a bar or social room. The service that will use the

Marketing & Strategy of A start-up Business

2884 words - 12 pages Sportspark for a healthy treat. Reference 1. Anitsal. I, Girard. T. 2012: An application of services marketing mix framework: How do retailers communicate information on their sales receipts? Journal of Business Study, 13,77-90 2. Aslan. I. 2012: Creating strategies from TOWS matrix for strategy sustainable development of KIPAS group. Journal of Business Economics& Management, 13, 95-110 3. Anderson, L. M. & Taylor, R. 1995: McCarthy's 4Ps

Marketing communication strategy for a shoe company

2939 words - 12 pages business.During the initial phases of the marketing plan development, Diggaroo conducted a series of filed research focus groups and secret shopping exercises, to help us gain understanding of our target market, taking into account their needs and how to satisfy them. Furthermore these focus groups help us to comprehend some of their decision making processes and the purchasing experience, related to sport shoe purchases.An additional source of market

Relationship Marketing is a separate branch of marketing thought and it is indispensable to a successful performance of a firm

2452 words - 10 pages RM strategy is becoming a necessity for survival in many organisations. Firms who recognise this have more chance of success, whilst firms who remain ignorant will undoubtedly pay the price. Success in the marketplace is hugely dependent on the network of relationships and there is no doubt that relationship marketing as a separate branch of marketing thought is indispensable to the successful performance of a firm.Successful partnerships manage

Why is Targeting a Part of Marketing Strategy

1313 words - 5 pages prospective segment to target for all or a specific segment and also make plans accordingly to serve and deliver better products, price, and services with profit. Differentiated marketing strategy does has an advantage of having specific marketing plan for each segment as a company offers different product for different segments, this does help in higher sales and profits, but at the same time, also increases the cost and is time consuming. The company

International Marketing Strategy: A TGI BUSINESS CASE FOR CAMEROON

2584 words - 10 pages financial means of the student. The time to collect essential information for this report is an issue of consideration. By the time this work was being compiled, there was other essential information en route to the student. It is of interest of the student to review this report in a later stage.REFERENCEBookDoole, S. and Lowe, R. 2004, International Marketing Strategy: Analysis, Development and Implementation, Thompson.JournalHansted, K. and

Option 3 – Green Product Design and Marketing Develop a 'green' product idea and devise an appropriate marketing strategy

2738 words - 11 pages the only reseller of the solar cooker in Mauritius.•By the end of December 2008, they are expecting to make an impact on Mauritian people by their campaign of sensitisation to make people think 'green'.•Eco-Living company is also envisaging covering par of the island with solar panels to provide a bigger population to have access to solar cooking. This will be done in 5 to 6 years.7.0 Marketing strategies'The marketing strategy is the

The Who, What, When, Where, Why and How’s of Creating a Content Marketing Strategy

1479 words - 6 pages later, this is the result: Every person has access to 150 million pieces of information regarding the latest gadgets in technology. What does that tell us? It says we had better set a plan into place, on how to create & design unique, stand out, content over all the rest of our industry. The best place to start a content marketing strategy is to ask the hard questions and based on the answers execute a plan. Well, maybe they are not necessarily

The Who, What, When, Where, Why and How’s of Creating a Content Marketing Strategy

1175 words - 5 pages so that the search engines easily finds all content marketing efforts. Be Specific—Define whether social media strategy is to create more Traffic, Customer Support, Leads, Reach, or Brand Awareness. If the specific goal is… • Traffic: Generate a social specific coupon. Take advantage of free resources like to assign a unique URL that clicks through to the Promotional Landing Page. By doing this the company can gauge the traffic from

Similar Essays

Successful Global Strategy In A Service Industry

730 words - 3 pages A global strategy can be used effectively in a service industry if the appropriate drivers exist that will make the service provider successful. It is a growing industry. Today organizations are focusing on a narrowed set of core competencies and are eliminating or outsourcing all other activities such as payroll and call centers to a third party firm. While outsourcing has often been limited to non-core elements, in today's business model any

Sponsorship: A New Marketing Strategy Essay

1679 words - 7 pages probably know how Red Bull Has Transformed Sports” dives into the World of Red Bull and Red Bull Media House to shine a light on the popular energy drink’s untraditional yet highly successful marketing strategy and tactics”. After what I read from articles on this topic I found that both companies are targeting more non-financial gains like increasing the brand name all over the world its enough later to increase the business work and gain

A Basic Marketing Strategy And Marketing Mix

676 words - 3 pages Annual Computer Security Conference and Exhibition in November.This specific marketing strategy and mix is the key to future generations and the advancement of the economy. Netgear among many other companies are here to offer the best services to incorporate the changing needs of society. Technology is the key to the future and without researching and gaining knowledge of specific ideas and products then people will become misunderstood and

‘Innovation At Home And Production Abroad’ A Successful, Sustainable Strategy?

2406 words - 10 pages . The final part of the paper hopes to bring a more critical view of both sides and the topic as a whole. So, is ‘innovation at home, production abroad’ a successful and sustainable strategy? Globalisation and Production Abroad Globalization can be arguably associated within the social explanations of liberalism, political realism, Marxism, constructivism, postmodernists, and feminism in today’s context and more importantly in our everyday life