This website uses cookies to ensure you have the best experience. Learn more

A Tommy Hilfiger Advertisement That Insults America

1452 words - 6 pages

A Tommy Hilfiger Advertisement that Insults America

There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. “They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy”. (Kilbourne, 178)

Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of color, and measures to attract people. They try to put many different objects and things with their product that actually half of the time does not even belong. The most charming ads sometimes even stick in our minds for long periods of time. That is a goal of the advertiser. To make an ad that sticks in someone’s mind. These days though, advertising has been so plagued by false advertisement.

The reason I picked the ad I did is because of how much false advertisement, and deception the picture is portraying. Firstly I will describe everything in the picture. It’s an ad advertising a fragrance from Tommy Hilfiger. There is an American flag in the background. There is an American flag covered couch people are sitting on. There is a big house in the background. There are six people total in the picture. Each person is wearing all Tommy Hilfiger brand clothes. The people are a mix in between different cultures as well. Plus the people all generally look very good. Then lastly, the caption reads as “the real American fragrance”.

Can you see how offensive it is already? What kind of baloney is it that they would use the American symbol in three different ways just to represent their product? The America flag represents so much to everyone in United States. It represents “freedom”. It reminds different people of many different things. It can range from memories of all the past battles brave men have fought so that this land still remains ours, or it could have many other dynamic meanings to other people. How dare this ad uses the American flag with its advertising scheme. Tommy Hilfiger has nothing to do with anything representing America. Yet it still portrays this fragrance as “America’s” fragrance. There is absolutely no connection between these two things, yet this company still tried to make one. At least that is what it seems like to me. I find this truly insulting. This highly cliquey, and expensive company is just trying to make their product more charming to the eye then it really is.

Besides the obvious terrible connection they try to make to the American flag, they also seem to be trying to show us that only cool upper-class people own this fragrance. Or at least that...

Find Another Essay On A Tommy Hilfiger Advertisement that Insults America

Eleanor Roosevelt a Great American that shaped America and left behind a legacy for others to follow

1249 words - 5 pages blossom.In 1938 while attending the Southern Conference for Human Welfare in Birmingham, Alabama, Eleanor refused to abide by a segregation ordinance that required her to sit in the white section of the auditorium, apart from her black friends. The next year she publicly resigned from the Daughters of the American Revolution after it barred the black singer Marian Anderson for its auditorium.During World War two, Eleanor insisted that America

Gun Control in America: a new approach at an issue that is becomming an epidemic. Possible solutions and the costs of those solutions

703 words - 3 pages Gun Control In AmericaCrista D. Saari4/26/01Goal: To prove to my CLC speech class that gun control is a significant and widespread problem that needs some immediate legislative attention if it is to be remedied.Thesis: Injury and death from guns is a serious and widespread problem that is caused due to easy access to guns in America and a policy on gun control should be legislated.I.Natural disaster is a phenomena that every human must encounter

Should the new America have a strong national government with a centralized authority and commercial economy, or a modest centralized government that should remain on the side of the minority?

521 words - 2 pages Should the new America have a strong national government with a centralized authority and commercial economy, or a modest centralized government that should remain on the side of the minority? The minority was rural and agrarian. An issue such as this led Thomas Jefferson and James Madison to the forefront of the Republican Party whole Alexander Hamilton lead the opposing party. The rise of political parties began.Hamilton, despite his own

"The Called it a Revolution" A description of the benefits that came from America's "Revolution": both the Revolutionary war,a nd the Industrial Revolution of early America

610 words - 2 pages give it up, and would stop at nothing to attain it. MosesCooper of Gloucester, RI gained wealth and independence form very humble beginnings.He feared British rules and restrictions that could be placed upon his business, so he tookan active role in the local Government, and helped to achieve an active role in therevolution for his town.Politics became important to the colonists, participation in the government gavethe colonists a sense of

Midnight Ride of Paul Revere, a ride which warned the colonists of an approaching revolution that would shape the future of America

2072 words - 8 pages these towns of an approaching British invasion. So began the famed 'midnight ride of Paul Revere,' a ride which warned the colonists of an approaching revolution that would shape the future of America.During the early formation stages of our country, there came a time when the overpowering mother country of Britain imposed a new system of taxation to control the colonies and the colonists. The Sugar Act of 1764 was the first step in bringing the

Marketing Unit

661 words - 3 pages range of products were developed which were aimed for a younger, trendier target market. The problems that currently face the Tommy Hilfiger Company are as follows: * The cost and expense of the products is quite high and when considering the fact that the products are aimed at a younger target market, often they are unable to afford them. * Insufficient advertisement – The Tommy Hilfiger store at Bluewater is fairly new, being

Stuff Is Good

818 words - 3 pages in yourself and you can start a new life". If you are not confident in yourself the way you are now, a bigger chest is not going to solve your problems.I have also noticed that a lot of ads sell their products by simply showing you that if you own their product, you will be happy or get the girls, etc. Take for example a Tommy Hilfiger ad I saw in rolling stone magazine. It shows a very beautiful woman leaning over to kiss a young man. He is

Pop Culture Icons

1222 words - 5 pages ads are using popular icons and the celebrity's controversial lives to draw young audiences so that the ad will stick out in teenager's minds. In the two page Tommy Jean advertisement, the ad is divided into four sections. The third section, starting from the left, has a guitar with the American flag on it and the words "Tommy Hilfiger" in two of the stripes. The first two and the final sections are pictures of Britney Spears singing in a

Marketing: Polo Ralph Lauren

2143 words - 9 pages . Anytime you walk into a department store you will likely see next to Polo racks the likes of Tommy Hilfiger, Liz Claiborne and U.S Polo Association. These are brands that position themselves the same way Polo does, although they haven’t been as successful as the Polo brand. U.S Polo association is likely the biggest brand that poses a threat to the Polo brand, since it is actually really similar to what the Polo brand produces. Its logo is very

strategy development

713 words - 3 pages from other similar stores such as GAP, Tommy Hilfiger or Ralph Lauren. Unlike GAP, which catalog are full of products that will fit anyone, or Tommy Hilfiger which focuses on the classy casual, A&F targets sporty and beach-casual young adults. While this is not a problem in particular, the first thing an international customer think of when they recall the image of A&F is the ultra-slim, athletic and Caucasian model that feature the clothes and

Gryphon Interpretive Essay

837 words - 4 pages In the story, ”Gryphon,” by Charles Baxter, Tommy, a boy in the story, had sometimes defended Miss Ferenczi. I think Tommy defends Miss Ferenczi because he had interest in her and wanted to know about her more as a teacher. Miss Ferenczi told the students that she had seen an animal has its body half bird and half lion. While Tommy was going home on the bus, on line 413, Tommy said “She was strange.”. I think this has a part that meant Tommy

Similar Essays

A Debt Ceiling Deal That Is Detrimental For America

830 words - 3 pages Americans. I am not alone in this sentiment. A nonpartisan publication, the National Journal, declared that America has “entered a new era of government at gunpoint.” I also agreed with Wall Street Journal editors who criticized the House majority’s conduct during this process by saying, “Republicans are not looking like adults to whom voters can entrust the government.” The legislation that House Republicans forced on the White House and the

The Conquests Of Latin America: Elements That Played A Role

2136 words - 9 pages The destruction of entire people is often overlooked, due to the important fact that it is usually the victor that writes the history books and the facts to be. In Alex Nava’s Wonder and Exile, in the New World adventurers of many backgrounds such as Cabeza de Vaca and Bartolome Las Casas, help to develop three important concepts within the cultural, religious, and literary representations of modern day Latin America. Over a span of 500 years

Essay Question: Use A Semiotic Analysis To Discuss The Ways That Gender Is Represented In One Of The Images Provided (Nescafe Advertisement)

740 words - 3 pages Semiotic analysis is useful for examining texts, to "unravel structures of meaning beyond mere presence or absence" (Van Zoonen: 74). In this essay semiotics will be used to discuss ways that gender is represented in a Nescafe advertisement published in CLEO. The idea of first, second and third orders of signification, as outlined by Liesbet Van Zoonen, can be used as one way to analyse this advertisement, by describing the literal elements of

Abraham Lincoln. A Review Of The Book "The Words That Remade America" By Garry Wills

842 words - 3 pages "The Words That Remade America" by Garry Wills is truly a remarkable document. In one sweep, it covers all aspects of the Gettysburg Address: physical and intellectual events leading to the address, the great power of the rhetoric, current and later impact, as well as the who, what, where, when, why, and how of all three. This remarkable document also informs a great deal concerning the man known as Abraham Lincoln, the writer and orator behind