The 21st century’s advanced technology has revolutionized the world. Marshall McLuhan, a Canadian communications theorist educator, writer and social reformer, acknowledged a societal change since the phenomenal development of the World Wide Web. The theorist stated that “The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action. In this electronic age, we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.” Internet’s functionalities, with improved bandwidth rates, real-time interaction, and image-rich virtual environment, have changed the way people communicate, act, and deal in a global space without borders.
Yet, the unexpected growth of the Internet took a further step in changing trading by breaking down the barriers of brick-and-mortars stores. Today, e-commerce is the new platform for developing new storefronts. The importance of E-Commerce goes far beyond the transactions because the Internet appeals to a worldwide population.
The author of this paper considers the cultural and human impact of the Internet as a new way of life, a remarkable and undeniable technology, focusing on the positives and negatives advantages and consequences on our societal world.
Society and Internet
There is no doubt that computers and communication technologies have intertwined society and culture. There is a strong interaction between society and its technologies (Morrisset, as cited in Jenkins et al, 2003, p.22). The power of technology with the development of the Internet and the World Wide Web, called cyberspace, have transformed the attitudes, actions, and reactions of modern civilization, and has linked people around the world with immediate information and communication. Everywhere society is presently bound to the Internet. Almost everyone has experienced a routine of a computer and is accustomed to an Internet platform. According to Tapscott (1996: xiii as cited in Mosco, p.18), “societies are today witnessing the early turbulent days of a revolution as significant as any other in human history. A new medium of human communications is emerging, one that may prove to surpass all previous revolutions—the printing press, the telephone, the television, the computer—in its impact on our economic and social life.” Richard Lanham, literary scholar (1993, p. 229) argues that society must change the concept of language, because all the old ways of thinking, writing, and arguing have changed with the unparalleled construction of cyberspace. The Internet connects people to each other over large distances and across unreachable boundaries.
Cyberspace is a fantastic superhighway for information, and a strange place where one can find practically a wealth of facts, data, and resources...