Acu Scan Case Study

2091 words - 8 pages

AnalysisThis case study will focus on "Operation Optimize" which plans to bring a new retail iScanner to the market. There are two parts to the case study; part one summarizes the case and provides assumptions, argument problems, and issues of the situation. The second part of the case study is an Executive Summary, which includes recommendations for a solution to the company's crisis. Kelly, Pat, Cliff, and Chris have all made assumptions following exchanges in conversation and email concerning the retail version of the iScanner.Part One1.Describe all assumptions seen in any of documents provided in the case study.Kelly Thomas, Chief Engineer of Products Software1st Assumption - Marketing people don't seem to have any understanding of software2nd Assumption - They are making it up as they go along and didn't pay attention during development3rd Assumption - They are putting themselves on the line with this project and can't maintain the level of customer service expected by clients4th Assumption - Assumes conversing with Pat will only lead to arguments5th Assumption - Pat knows nothing about Quality Control6th Assumption - Pat went behind his back to the programmersPat Lambert, Director of Marketing1st Assumption - That certain employees don't see the path of the launch of the product2nd Assumption - There is a conflict between the Marketing and Product Development departments3rd Assumption - AcuScan programmers are the best4th Assumption - Kelly thinks he's ignorant based on the QC comment5th Assumption - Kelly undercut him with Chris6th Assumption - Contractors are needed because the problem cannot be solved internally7th Assumption - Analysis of the company will take too long and cost too muchCliff O'Connor, CEO1st Assumption - The budget cannot be met within the deadline2nd Assumption - Pat and Kelly can take care of the budget cutsChris Martinas, Vice President of Product Development1st - Assumption - Extreme action is necessary2nd Assumption - There may be a need to lay off employees to solve the budget issues3rd Assumption - Based on conversations with Cliff that he is limited to around $400K2.Explain the arguments made by each of these people.Kelly Thomas has made arguments based on frustrations that she has had with Pat. She is also very bothered by Pat's desire to clear up the issues without consulting her first. Pat Lambert, on the other hand, has general conflicts with the Marketing and Product Development departments. Pat assumes that all of the other departments are ignorant to what needs to be done to fix the issues and wants to bringing in outside contractors to do the job that is not being done internally.Cliff O'Connor is kind of out of the loop as the CEO and defers to his staff to solve the budget issues. He relies on their professionalism to take the problem from his plate and come back with a solution. Kelly and Pat cannot seem to come together to solve the issues and end up butting heads over assumptions both have made...

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