This website uses cookies to ensure you have the best experience. Learn more

Acu Scan Case Study

2091 words - 8 pages

AnalysisThis case study will focus on "Operation Optimize" which plans to bring a new retail iScanner to the market. There are two parts to the case study; part one summarizes the case and provides assumptions, argument problems, and issues of the situation. The second part of the case study is an Executive Summary, which includes recommendations for a solution to the company's crisis. Kelly, Pat, Cliff, and Chris have all made assumptions following exchanges in conversation and email concerning the retail version of the iScanner.Part One1.Describe all assumptions seen in any of documents provided in the case study.Kelly Thomas, Chief Engineer of Products Software1st Assumption - Marketing people don't seem to have any understanding of software2nd Assumption - They are making it up as they go along and didn't pay attention during development3rd Assumption - They are putting themselves on the line with this project and can't maintain the level of customer service expected by clients4th Assumption - Assumes conversing with Pat will only lead to arguments5th Assumption - Pat knows nothing about Quality Control6th Assumption - Pat went behind his back to the programmersPat Lambert, Director of Marketing1st Assumption - That certain employees don't see the path of the launch of the product2nd Assumption - There is a conflict between the Marketing and Product Development departments3rd Assumption - AcuScan programmers are the best4th Assumption - Kelly thinks he's ignorant based on the QC comment5th Assumption - Kelly undercut him with Chris6th Assumption - Contractors are needed because the problem cannot be solved internally7th Assumption - Analysis of the company will take too long and cost too muchCliff O'Connor, CEO1st Assumption - The budget cannot be met within the deadline2nd Assumption - Pat and Kelly can take care of the budget cutsChris Martinas, Vice President of Product Development1st - Assumption - Extreme action is necessary2nd Assumption - There may be a need to lay off employees to solve the budget issues3rd Assumption - Based on conversations with Cliff that he is limited to around $400K2.Explain the arguments made by each of these people.Kelly Thomas has made arguments based on frustrations that she has had with Pat. She is also very bothered by Pat's desire to clear up the issues without consulting her first. Pat Lambert, on the other hand, has general conflicts with the Marketing and Product Development departments. Pat assumes that all of the other departments are ignorant to what needs to be done to fix the issues and wants to bringing in outside contractors to do the job that is not being done internally.Cliff O'Connor is kind of out of the loop as the CEO and defers to his staff to solve the budget issues. He relies on their professionalism to take the problem from his plate and come back with a solution. Kelly and Pat cannot seem to come together to solve the issues and end up butting heads over assumptions both have made...

Find Another Essay On AcuScan Case Study

GEN 480: Critical thinking case Essay

2741 words - 11 pages A case study for a manufacturing company called AcuScan, Inc was fulfilled. The case study involves "Operation Optimize" which plans to bring a new retail iScanner to the market. The study is given in two parts. The first part summarizes the case study and provides the assumptions, arguments problems, and issues of the situation. The second part is an executive summary written for Cliff O'Conner, CEO at AcuScan, Inc. including recommendations

When the Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages the degree of the freedom of the system in this case is F = 1 + C - P = 3 - P. Therefore, there is a maximum of 3 phases present in the binary system. At the eutectic point, all 3 distinct phases are in equilibrium consequently the degree of the freedom of the system is now F = 3-3 = 0. In sum, the eutectic point is fixed. Works Cited Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages distinction between the intended motive as a motivator for action and the motive that comes as a consequence of the action. Such a motive may not be their target or the driving factor for their action but only accompanies the activity (Smith, 1898). The fact that we have not found an action that is purely altruistic in nature shows that there is a lot of room for us to think and that there is so much that has not yet been discovered in this field of study

How Celtic Folkore has Influenced My Family

1587 words - 6 pages values of my family. The Celtic Cross, which originated with Paganism customs, has become a popular symbol for Irish heritage and a stepping stone into womanhood for my family. While folklorists are certain that the four parts symbolized North, South, East and West, many people who study Irish folklore agree that “Saint Patrick combined the Christian Cross with the ‘sun’ to emphasize the importance of the cross to the Pagan followers, giving

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages used to help animals with the infection (Loeb 72). Obviously, animal experiments greatly benefit the health of other animals. Though the benefits of animal experimentation are clear, some say that animal testing is inhumane. Many animal rights activist claim that the experiments are always painful and causes harm to the animals. They feel that the researchers are abusive and intentionally harm the animals. However, this is not the case

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Similar Essays

Executive Summary Acu Scan Case Study

2457 words - 10 pages PART TWO: Executive Summary - AcuScan Case StudyGEN480September 25, 2010PART TWO: Executive Summary - AcuScan Case StudyAcuScan is a University of Phoenix case study for GEN480 class. In this case study, the students act as an independent consultant hired to audit AcuScan to identify the flaws within the company and report the findings to the Chief Executive Officer (CEO) (University of Phoenix, 2009). This executive summary will provide the

Acuscan Critical Thinking Case Study

1682 words - 7 pages of these issues on the company. Assuming that the company takes advantage of the recommendation, they can maintain their position as a market leader in innovated products. References: Anonymous. Case Study. UOP Assessment GEN 480. Retrieved from: http://uk.tis.co.in-uop-assessment. Paul, R. and Elder, L., (2002) Critical Thinking: Tools for taking charge pf your professional and personal life. Upper Saddle River, NJ, Prentice Hall

Gen480 Case Study Assignment Acu Scan

2538 words - 10 pages Case Study AssignmentAnalysisDescribe all assumptions seen in any of documents provided in the case study.Kelly feels the budget and timeline are impractical and in addition, thinks Optimize is putting the company on the line. He assumes that only one feature of the Optimize application can be developed by the company's dead line of August 1st. Based on his conversations and e-mails with Chris, Kelly believes that together the iScann project and

Executive Summary For Acu Scan Essay

672 words - 3 pages EXECUTIVE SUMMARYTo: Cliff O'Conner - CEOFrom: Vice President of Organizational DevelopmentDate: December 21, 2008Re: Alternatives for Future of AcuScanA case study was conducted on AcuScan to determine the underlying issue in the company and propose an effective course of action to successfully, effectively and efficiently solve the problem. AcuScan is the manufacturer of iScanner, a revolutionary retinal scanner. AcuScan has asked the