Ad Analysis Essay: About How Pharmaceutical Companys Market Their Drugs.

1598 words - 6 pages

Amber MullinsAd Analysis Essay If drugs are so good for you, then where are all the healthy drug takers? If you were to walk up to someone in the gym, and ask them "what drugs do you take" they would probably look at you like your crazy. Because most healthy people don't take drugs. In today's society the side effects of taking drugs are ignored, simply because of the short lasting pleasure that they bring to the people who use them. Americans depend on drugs day in and day out. You would think that all people would know that drugs are bad for you. But not everyone realizes how harmful drugs really are. I grew up in an environment where the people around me used drugs. Whether it is prescription drugs or drugs that you can buy over the counter, such as cigarettes. I was surrounded by both of these types of drugs as a child, and a lot of children are. For example, like most older people are, my grandmother was on multiple prescription drugs. The prescription drugs that she was taking, were suppose to treat her symptoms, and as a result make her a healthier person. But even though these prescription drugs were suppose to maker her healthier they didn't, she continued to get sicker and sicker. The prescription drugs didn't help the underlying problem they just caused more symptoms. I was also surrounded by smokers growing up, which would be my mother and father. My father still to this day, smokes about two packs a day. His doctor informed him, that he was in the early stages of emphazema and that he should quit smoking before it got any worse. But of course he didn't quit, he wasn't willing to give up that short lasting pleasure that smoking gives him. The first ad is a prescription drug ad for nexium. There's a basket of curly fries with barbwire in it, some of the curly fries are actually turning into barbwire. In the text just above the basket of fries, it states " it's different for people with acid reflux disease" and in the text just below the basket of fries, it states, "it's not just heartburn you may have to worry about, but the threat of a damaged esophagus". The message that I get from the image is that if you take nexium, you can eat whatever you want, even greasy fattening foods like curly fries. I'm sure that it is different for someone who has acid reflux disease. But that's why people who have acid reflux disease are suppose to stay away from these types of food. Because eating them will cause the disease and symptoms to worsen. The advertisement is saying that it's okay to eat these types of foods when you are taking nexium, because they know that offering the freedom of being able to eat whatever you want will evoke the customer to buy their product. The advertiser tries to scare the consumer into buying their product by saying; it's not just heartburn you may have to worry about, but the threat of a damaged esophagus. The advertiser also lists the side effects of taking this medication on the...

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