Ad Critque Essay

1033 words - 5 pages

Advertising is a tool that can be used to convey an image or an idea to an audience. When a commercial is utilized to its best potential, it can have a strong influence on how the image or idea is perceived. Regardless of the target audience, it can be seen by millions of people around the world. Many companies create advertisements and commercials for the average American consumer; but what do people from other countries or societies think when they watch these advertisements? Is America what it portrays to be to its world viewers?
In a 2013 Budweiser Super Bowl commercial, "Brotherhood," the Budweiser Clydesdale and his trainer demonstrate the true meaning of friendship and family. The trainer works for Budweiser, as made clear by the hat he is wearing; his job is to raise the calf, train him to be strong, in hopes of him becoming one of the famous and traditional Budweiser Clydesdale. As he gazes into the stable, a small feeble calf lies in hay, stands up, and the trainer feeds the calf milk from a bottle, similar to that of a baby. The next scene shows the calf as a colt being led by his trainer to another area of the farm. The colt interacts with his trainer, just like they are friends, playfully nudging him and chasing him. The audience experiences a moment of compassion between the trainer and his horse as he pets the exhausted horse while it falls asleep. It turns out that the trainer fell asleep in the stable because the horse wakes the trainer up in the morning by nuzzling his face. The trainer drives his white truck around the farm, looks to the right, and sees that the colt has grown and developed; he is a strong, majestic horse now. Afterwards, the trainer rides his Clydesdale and sees the Budweiser truck in the distance. The truck is on its way to pick up the horse and transport him to join the other Budweiser Clydesdales. The trainer remorsefully waves good-bye to his friend, who has become more like a brother to him, and the scenery changes to a gloomy pasture where the trainer finds his horses' old rope.
Three years later, the trainer is sitting in his home, reading a newspaper and drinking a Budweiser beer. The headline states, "Budweiser Clydesdales Coming to Chicago." The trainer drives to Chicago, where he sees the Clydesdales and the horse-drawn beer wagon parading around the streets. He smiles as he sees his old friend at the front of the wagon, leading the way with another horse. The horse had seen him in the crowd and as the new Budweiser staff removes the horses' headpiece, the horse turns its head around to look for his old trainer. He spots him walking down the street and gallops off through the streets of Chicago, chasing after the trainer who shortly after gets back into his car. The trainer looks at his side-view mirror, and in the reflection, he sees the Clydesdale horse running towards his car. He gets out of his car with a look of disbelief and opens his arms to touch the horses' muzzle. The two friends are...

Find Another Essay On Ad Critque

charant Creon as the Main Character of Antigone

1231 words - 5 pages Creon as the Main Character of Antigone   Throughout the Greek play Antigone by Sophocles, there exists a dispute as to who should receive the designation of main character. Antigone, the daughter of the cursed King Oedipus, as well as Creon, stately king of Thebes, both appear as the key figures in this historic play. I believe that Creon, king of Thebes, should be considered the main character in this work of Greek theater. Three

Free Macbeth Essays: Sleep and Sleeplessness

525 words - 2 pages The Sleep and Sleeplessness Motif in Macbeth We have consciences that function to tell us the difference between right and wrong. If we have clear consciences, we usually possess the ability to sleep. But when our consciences are full of guilt, we experience a state of sleeplessness. In Macbeth, Shakespeare uses the sleep and sleeplessness motif to represent Macbeth's and Lady Macbeth's consciences and the effect Macbeth's conscience has on

Life Outside of Life in Hawthorne’s Wakefield

898 words - 4 pages Life Outside of Life in Hawthorne’s Wakefield   Efficacy lies at the heart of human desires for immortality. Characters throughout literature and art are depicted as wanting to step aside and see what their world would be like without their individual contributions. The literary classic A Christmas Carol and the more recent, but ageless, film It’s Wonderful Life both use outside influences (three ghosts and Clarence the Angel

Essay on Identity in Song of Solomon

2172 words - 9 pages Searching for Identity in Song of Solomon         Abstract: Whether Africans really fly or just escape a monumental burden, perhaps only through death, is a decision Toni Morrison has apparently left to her readers. Never the less, no matter what you believe, within Song of Solomon, the suggestion is, that in order to "fly" you must go back to the beginning, back to your roots. You must learn the "art" from the old messages.   O

The Character of Oedipus in Oedipus and The Infernal Machine

904 words - 4 pages The Character of Oedipus in Oedipus and The Infernal Machine    The stories of Oedipus, as told through Seneca's Oedipus and Cocteau's The Infernal Machine, contain both similarites and differences. Both authors portray the character of Oedipus as being obstinate, ignorant, and inquisitive. Yet Seneca and Cocteau differ on their interpretation of the motives that propelled these characteristics of Oedipus. Seneca portrays Oedipus as a

Okonkwo's Tragic Flaws in Chinua Achebe's Things Fall Apart

3121 words - 12 pages        An increasing amount of contemporary literature traces its origins back to the early works of Greece. For ages, humans have fascinated themselves with the impossible notion of perfection. Unrealistic expectations placed on those who were thought to be the noblest or most honorable individuals have repeatedly led to disappointment and frustration, either on the part of those particular individuals or those they influence. Classic

Sophocles' Antigone - Antigone Must Challenge Creon

889 words - 4 pages Antigone Must Challenge Creon in Antigone   In his "Funeral Oration" Pericles, Athens's leader in their war with other city-states, rallies the patriotism of his people by reminding them of the things they value. He encourages a sense of duty to Athens even to the point of self-sacrifice. He glorifies the free and democratic Athenian way of life and extravagantly praises those willing to die for it. In Antigone, Creon, Thebes's leader in

The Role of Women in Homer’s Iliad

796 words - 3 pages The Role of Women in Homer’s Iliad Homer’s Iliad is undoubtedly focused on its male characters: Achilles, primarily, but also Hector and Agamemnon. Nevertheless, it seems that the most crucial characters in the epic are female. Homer uses the characters of Thetis, Andromache, and Helen as a basis for comparison to the male characters. Homer wants his audience to see and understand the folly of his male characters in choosing war over peace

A Comparison of Butler's Life and Kindred

1915 words - 8 pages A Comparison of Butler's Life and Kindred   What lies in the mind of an author as he or she begins the long task of writing a fiction novel? This question can be answered if the author's life is studied and then compared to the work itself. Octavia E. Butler's life and her novel Kindred have remarkable comparisons. This essay will point out important events of Butler's life and how they link to the mentioned novel. Octavia Estelle

Pillars of Metaphorical Ambiguity in The Scarlet Letter

1439 words - 6 pages Pillars of Metaphorical Ambiguity in The Scarlet Letter Among the multiplicity of arcane elements hidden beneath the words in Hawthorne's "The Scarlet Letter", none is so apparent, yet strikingly subtle to the reader's perception and consumption of characterization than the allegorical play on words within the names of the characters.  Both the protagonist and her rival within the plot are blessed with conveniently appropriate, fitting

An Analysis of Robert Ji-Song Ku's Leda

2003 words - 8 pages An Analysis of Robert Ji-Song Ku's Leda       In Robert Ji-Song Ku's short story "Leda," the main character, Sorin, leads a life of imitation. He applies himself to his graduate studies in comparative literature a little too readily: he compares not just text to text; he also compares his life to text, to "works of literature" (Wong 281). If his life does not match that of at least one literary character on several levels of interpretation

Similar Essays

Reality And Illusion In Shakespeare's Hamlet Reality, Appearance And Deception

896 words - 4 pages Reality and Illusion in Hamlet   Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the

Sub Plots In Hamlet Essay

1118 words - 4 pages Sub-plots in Hamlet   There are many things that critics say make Hamlet a "Great Work," one of which is the way that Shakespeare masterfully incorporates so many sub-plots into the story, and ties them all into the main plot of Hamlet’s revenge of his father’s murder. By the end of Act I, not only is the main plot identified, but many other sub-plots are introduced. Among the sub-plots are trust in the Ghost of King Hamlet, Fortinbras, and

Hamlet As Victim And Hero Essay

1301 words - 5 pages Hamlet as Victim and Hero      Hamlet, Prince of Denmark, a Shakespearean tragedy, tells the story of Prince Hamlet, who gained the knowledge of a terrible incident that his kingdom had suffered. Claudius, the king of Denmark and Hamlet's uncle, had killed his own brother, the king, who was also the father of Hamlet, and married his brother's widow. Hamlet suffered these traumas to a severe degree, and his only relief was to defeat his

Essay On Light And Dark In Antigone

1188 words - 5 pages Use of Light and Dark in Antigone   The "Golden Age" of Greece is noted for its many contributions to the creative world, especially in its development of the play. These performances strived to emphasize Greek morals, and were produced principally for this purpose. Antigone, by Sophocles, is typical. The moral focused on in Antigone is the conflict between physis (nature) and nomos (law), with physis ultimately presiding over nomos