Adaptive Clothing Company Business Plan Essay

917 words - 4 pages

Adaptive clothing founders are seeking $ 3.8 million in equity investment capital for this thrilling company (Kugler, & Thomas, 2006). These monies will be used to maintain overhead expenses, form corporate offices, fund project sales budgets, finance multi-faceted promotion and marketing budgets. Therefore, a staged infusion of funds over the period of the first ten months of operation will offer the Adaptive clothing with crucial financial resources. A connected offering comprised of preferred stock, common stock, as well as, debentures are being offered by adaptive clothing organization
3.2 Future Financial Plans
Adaptive clothing is providing many simultaneous investment opportunities ...view middle of the document...

The organization will keep cash balance of not less than nine months of operating expenditure to make sure enough buffer for obtaining unforeseen costs and receivables with this business.

3.5 Balance Sheet
After a period of four years, it is anticipated that the adaptive clothing company will have about $18 million in liquid assets and cash, with the total amount of the asset being more than $ 19 million (Schinski, & Geneseo, 2010). With just $ 1.4 million in debts, retained revenues are approximated to grow rapidly, resulting into increase net worth for the partners.
4.0 Marketing Plans for the Business
4.1Target Market, Its Scope and Size
Clothing care aims to target those individuals suffering from temporary or permanent disability. The target market entails both women, as well as, men of different ages beginning with a minimum age of 20 years. According to the study carried out by Ramdass and Pretorius (2008) by mid-century, India's, as well as the older population is anticipated to include 323 million individual, a figure bigger than the total United States population in 2014. This significant change in the share or elderly Indians happening in the scene of changing family relationship and harshly reducing old age income support, results into a number of economic, social, as well as, health care policy challenges.
A research by revealed that about 50% of older Indians have more than one chronic illness such as angina, asthma, depression, arthritis, or diabetes. Therefore, the aging of the Indian population will result into the increases in the wide spread of chronic conditions like hypertension and diabetes. Therefore, the growing elderly population implies that more individuals suffering from disabilities, as well as, problems like arthritis.

4.2 Pricing Strategy Compared To the Market Value
Clothing care pricing approach remains competitive with...

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