Adding Value To Frozen Food From Thailand

1771 words - 7 pages

Theoretical aspect
Why value added is important for any company. Similarly, value added is also important for frozen food industry. This paperwork would be investigating about how to add value in marketing area of frozen food. The reasons are, to understand the market environment of frozen food market, the strategy which the company used to entry to the new markets in UK, cost effectiveness which how to keep the level of costs in investment and help the company not behind its competitors in this field, how to retain the company’s customers and how to make the brand awareness to its’ customers. These things are important depending on the business to expand into the international market.
Frozen food means the food which had preserved by freezing process. Freezing process is how to keep the food safe which used generally by allowing the water in food turn into ice. That can be effective in suppressing the growth of bacteria and makes various chemical reaction slow down (Wikipedia: http://en.wikipedia.org/wiki/Frozen_food).
Food industry is a low cost industrial which using the high raw material in domestic area and can bring an abundance of resources in country to develop for advantage in country’s industrial. This makes it easy to develop for investment. In addition, the food industry also causing the bridge to other production activities which are industrial support such as production of canned and plastic products which will lead to employment and increase the national income.
In addition, this paper of work would be investigating on the number of competitors in frozen food market. Although there are 201 frozen food companies in Thailand (http://www.thai-frozen.or.th/member.asp?alphabet=1#) but, it has 1 company which has potential enough to exporting frozen food products to UK is CP Company. However, this does not mean that CP Company will take an advantage from the less number of its competitors from the same country. In contrast, the firm will meet the challenges of the domestic companies and other companies from another nation that doing frozen food business in UK market. For instance, there are 209 frozen food companies in UK which mean the firm still has the big number of competitors in this market.(http://www.caterer-directory.com/gb-product-510.html)
Moreover, from this topic it would be an interesting to investigate about the main factors which are affected to doing frozen food business. It appears that Porter’s 5 forces analysis is a good theory to use in marketing analysis.

Figure1. Porter’s Five Forces Model
Firstly, the threat of new entrants. Frozen food market is a market that has been featured by many new entrepreneurs because it tends to grow continuously. In addition, this category also does not require high investment. The restaurant operators can rely on the reputation of brand including know-how in their cooking was to develop a business application to frozen food.
Secondly, the bargaining power of...

Find Another Essay On Adding Value to Frozen Food from Thailand

Primates: From Food to Communication Essay

1409 words - 6 pages evolution at all, it must first provide itself food in some fashion and survive amidst various predators. Only once an organism has already attained a certain level of sustained basic survival in the world can it begin to flourish and excel in the nuances of its own ecosystem and environment, by adding the comparatively marginal benefits of social groups and societies. If social intelligence arose first, it would almost definitely necessitate

The title of this essay is Small business development of Fair Fast food restaurant, which is concerned about how Fair fast food restaurant successfully develop from a small business to a big industry.

3491 words - 14 pages Hong Kong is an attractive traveling city will make more opportunities for Fair fast food to develop. However, some external impediments as natural disaster and keen competition in catering industry will threateningly cumber its development.The part of enlightening from interview and analysis can easily obtain that the Fair fast food restaurant has been successfully developing from one outlet to 11 outlets today due to their management

The essay was written from the artist's prespective. I had to put myself in the shoes of an artist and describe what I thought was the value of art.

1585 words - 6 pages and his disciples being approached by a tax collector9. It continues to the left in the fresco where Peter follows the instructions of Jesus and retrieves the coin from the mouth of the fish10. The story ends with Peter giving the coin to the tax collector to the right of the fresco11. Can you see in your minds eye Peter retrieving the coin, or are you seeing Masaccio's version? We look at who is important in this fresco and see he used the

Thailand

751 words - 3 pages T H A I L A N D By: Christopher Cozad INTRODUCTION Thailand formerly known as Saim, it is located by Burma, Laos,Camdoidia and South Vietniam. The coast is on the gulf of Siam right next to the South Chiana sea. Thailand lies with in the Indochines Peninsula the country, is about 1100 miles west to east and from north to south it is about 500 miles. The land from differs they have high mountains and low planes extreme elevation occurs in the

Cultural consideration in Hospitality management

1244 words - 5 pages restaurant with international cuisine and in-room Barbeque candle-night dinner. Reservation mainly made by local or oversea travel agents, online travel agents, such as Expedia.com, Korean and direct online booking in their homepage. Therefore, it is highly reliant on the rating of Trip Advisor. It received the Best Thailand Boutique Award 2011 and Winner of Traveler Choice 2012 from Trip Advisor respectively. However, the rating seems to be drop

Product Manager Report for Heinz Tomato Ketchup

966 words - 4 pages diet galantine Venezuela - T.G.I Friday’s frozen snacks/ food, restaurants USA - Tiny Tums baby food United Kingdom - UFC Ketchup banana ketchup, sauces Philippines - Venz chocolate sprinkles Netherlands - Wattie’s Frozen vegetable Australia, New Zealand, Malaysia - Wyler’s bouillon and dry soup USA ² The mission statement (or vision statement, as we prefer to call it) of the H. J. Heinz Company is: "THE WORLD'S PREMIER FOOD

How much is Tourism a Good or Bad thing for Thailand?

1076 words - 5 pages tourists, and receive a higher amount of money. However, if there are positive economic impacts, there must be some negative economic impacts, such as the workers receiving low wages, that they are fully dependant on the amount of tourists, and tourism ‘leakage’ in Thailand is happening, where about 70% of the overall money spent by the tourists are gone, to import food, drinks, and foreign hotels, airlines, etc. I think out of all of them, the most

Cultural consideration in Hospitality management

1206 words - 5 pages Best Thailand Boutique Award 2011 and Winner of Traveler Choice 2012 from Trip Advisor respectively. However, the rating seems to be drop resulting decline in business revenue recently.Case study: Villa Zolitude, Phuket, ThailandWith an interview with Mr. Phankruea, Customer Service Management of Villa Zolitude, he identified that language barriers and communication problems were the major elements for customers' dissatisfactory. The hotel was

OVER VIEW OF THAILAND

2334 words - 9 pages currency's value over others. Internationally US$ become the most popular currency used as standard. The stability of exchange rate is favourable for potential investors who wants to invest their money in a country. The value of Thailand bath over 1994-2003 shown in Table 5 and Graph 5 :Table 5. Exchange rate THB (Thailand Baht to US$) from 1994-2003Exchange Rate (Baht per US$)1994 1995 1996 1997 1998 1999 2000 2001 2002 2003Thailand 25.15 24.915 25.343

Obesity and Fast Food

882 words - 4 pages natural. But he soon discovered that if you dry out the food it will keep for longer, more companies then bought from him. Then in the 1950's he found out about freezing them, and the method of frozen food. McDonald’s started buying and selling Simplot fries. The customers seemed to like it, they didn't mind the change or even realize it. As a result though from freezing the potatoes, they lost a lot of the natural flavors. Companies began cooking

Thailand Culture, Etiquettes and Weather

1045 words - 4 pages for its important sacred temple, magnificent natural beauty and hospitality. All these things make it a beautiful tourist destination. Here we will talk about Thailand weather, culture and etiquettes in detail. Thailand provides something for all types of tourists. Between the months of July to November, weather in Thailand is not feasible. It is rainy season in Thailand. The perfect weather for visiting is from the months of February to

Similar Essays

Adding Value To Iowa's Resources Essay

2006 words - 8 pages ). (HealthLink) One of the arguments against livestock is that their facilities smell. This smell comes mostly from their waste - manure. Manure is an excellent source of plant nutrients nitrogen, phosphorous, and potassium. True, manure does smell, but that manure is very beneficial to farmers as fertilizers for pastures, crops, and hay production. (“Manure as a Source”) Which, “Adds Value to Iowa’s Resources”, by profiting the livestock farmer

Adding Value To The Organization Essay

1236 words - 5 pages (HRM) adds value to a company I would like to look at what some common core HRM business activities are. Some examples are: recruiting, hiring and retaining faculty and staff, paying employees and managing benefits, managing financial and budgetary transactions, procuring goods and services, managing grants and contracts, and information and data access and desktop support related to the above.How companies manage their human capital is now an

Adding Value To The Problem Solving Perspective

913 words - 4 pages Problem solving is part of every organization strategic management functions whether the organization is functional in structure or a large decentralized type of organization; problems exist and management ought to find appropriate problem solving mechanism in order to deal with them. “Adding value to the problem-solving perspective (PSP)” written by Herman A Van Den Berg argues on the elements of a firm emphases to opportunity or value which he

Excessive Advertising Of Junk Food Is Adding Fuel To The Obesity Epi

2045 words - 8 pages Excessive Advertising of Junk Food is Adding Fuel to the Obesity Epidemic I distinctly remember watching Fruit by the Foot commercials as a child. Not just what the commercial showed, but the feelings it evoked in me. In the commercial, the boy unwrapped the snack with a look of excitement on his face. He unrolled it and started rolling it up and down, as if it was a yo yo. Then it was utilized as a jumprope. The boy danced around, using the