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Addressing Challenges Of Groups And Teams Paper

1788 words - 7 pages

Addressing Challenges of Groups and Teams PaperIntroductionBritish Petroleum (BP) has had one of the worst oil spills to date in the Gulf of Mexico. British Petroleum has hired learning team D to revamp their communications department. We will discuss and address five issues beginning with marketing communications, communication planning, leadership and employee communication, listening training and communication, and executive and corporate communications. Correcting these issues should help restore British Petroleum's image so the company can move forward in their day to day business.Marketing CommunicationsBritish Petroleum has dropped the ball in the marketing communications department. British Petroleum should have "coordinated messages delivered through one or more channels such as print, radio, television, internet, and direct mail" ("Marketing Communications", "n.d."). British Petroleum could have established their company as the solution instead of the problem. First thing British Petroleum should have done was take ownership and responsibility. The second thing British Petroleum should have done was tell the truth instead of trying to cover up their problems. The third item on the agenda should have been to develop a plan and let all the media outlets know about it; including setting up a Facebook page and twitter account to provide updates and pictures of BP employees cleaning up the oil spill and rescuing animals. British Petroleum should have had a commercial telling the United States that they were sorry for the spill and that British Petroleum will do everything in their power to clean up the spill and return affected areas back to normal as humanly possible. With this constant and immediate contact to the internet world, British Petroleum could have curtailed the bad publicity, but instead they didn't communicate their plan of attack early and often. The last thing British Petroleum should do is go to the communities that deeply affected and work with them and try to solve the problems caused by the oil spill. People's livelihoods are suffering because of the spill, and it is British Petroleum's responsibility to make sure that these communities are made whole.Communication PlanningAccording to, communication planning is defined as "Step by step process to ensure that the intended message is received, understood, and acted upon by the recipient. It involves: (1) determining the objectives, (2) choosing the audience, and (3) selecting appropriate channel(s) to reach them" (2010). British Petroleum failed to communicate a plan to prevent the leak from occurring, but rather to concentrate in containing the oil and collecting the oil at the source. By preparing a communication plan, British Petroleum would have been capable of bringing a disciplined approach to the incident and could have communicated effectively throughout the crisis. Steps that BP could implement are a communication process that would be used...

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