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Adidas Company, Swot Analisys Essay

1137 words - 5 pages

FUNDAMENTALS OF MANAGEMENTASSIGNMENT-2Strategic planning processADIDAS-ALL DAY I DREAM ABOUT SHOESInputs:People:Adidas claim that their people are crucial to his success. Achieving there goal to be the global leader in sporting industry wholly depends on the talents and engagement of their employees. They reward the staffs for their achievements. As employers they take responsibility to ensure health and safety to his people. They also look after their employees by promoting global mobility, helping staff achieve a healthy work-life balance, and offering access to a wide range of company sports activities.Capital:The company revenue for 2009 was listed at 10.38 billion and for 2008 figure at €10.80 billion. As a Group, ADIDAS target leading market positions in all markets where they compete. With almost 180 subsidiaries worldwide, they have prioritised investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. As a Group, we target leading market positions in all markets where we compete. However, with almost 180 subsidiaries worldwide, we have prioritised our investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. In this respect, we continue to place a considerable emphasis on expanding our activities in the emerging markets, particularly China and Russia. No matter in which market we operate, we recognise that consumer buying behaviour and the retail landscape are unique. Therefore, to fully exploit market opportunities, we tailor our distribution strategy to present our brands to the consumer in the most impactful way. This is achieved by following a distinctive channel approach. We strive to provide our customers with superior service to secure prime shelf space for our brands, while continuing our commitment to building a strategic competency in own retail and e-commerce.minimize paragraphGoals:Adidas vision is to enhance social and environmental performance in the company and the supply chain, thereby improving the lives of the people making their products. It strives to be the global leader in the sporting goods industry .Company profile:Purpose:ADIDAS is a major german based sports apparel manufacturer and parent company of the Adidas Group, which consists of the reebox sportswear company taylor- made adidas golf company, and rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world .For over 80 years the adidas Group has been part of the world of sports offering sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad category of products.Objectives:The key objectives were to reinforce adidas position as an innovator...

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