Adidas Study Case Essay

831 words - 3 pages

2/10/2014 Adidas | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share.
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Adidas
Parent company Adidas Group
Category Apparel and accessories
Sector Lifestyle and retail
Tagline/ slogan All in; Impossible is Nothing
Usp World renowned company for sports equipment, clothing and other accessories
STP
Segment Young men ,women and children who have passion for fitness and sports
Target group Urban upper-middle and upper class
Positioning Adidas stands for passion for sports
SWOT Analysis
Strength
1. The company has a long heritage and high brand value since 1924.
2. The company sponsors major sporting events including Olympics and major sportsmen and teams.
3. The company has worldwide presence and is internationally recognized.
4. The company has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories.
5. Strong and innovative marketing since years have created a strong brand retention in the minds of customers 6. Has a workforce of over 45,000 employees
Weakness
1. The products can sometimes be costly due to innovative technology or production method 2. Stiff competition and similar big brands means customers have high brand switching
Opportunity
1. To keep up with the competition, Adidas generates close to 60 new foot-friendly designs each year.
2.The company can venture into making more stylish designs and cuts
3. Tie-up with emerging sports teams/clubs/players internationally 4. Brand building by setting up sports academies
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