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Advertisements Today Essay

932 words - 4 pages

Advertisements today Advertisements are inevitable, they are found in everyday life, they are all around us, on buses, billboards, in magazines, as well as on television. Advertisements serve one propose, and that is to get people to know about a product. For example, the ad for a Timex Watch gives us a perfect portrayal of the types of methods used in getting a persons attention. This particular ad displays a humans need for simplicity, the need to be the best and thrive, and last but not least, the need for ruggedness. Advertisements are more often than not a clever way of making a person think that they need a product, if people were to only pay closer attention to what the ad is really saying they would see that what the product really is, is nothing more than a product.The Timex ad begins with the following opening statement in bold letters, "The Timex Turn "˜N' Pull alarm watch. You've just read the instruction Manual." This statement is implying that the watch is not complicated and simple to use, nourishing the need for simplicity. The ad follows with smaller font "use it for short-term reminders like parking meters, or set it up to 12 hours ahead to wake up. Just turn the ring and pull the crown: once for over an hour and twice for under an hour"¦ If you forget the instructions, just remember the name!" The preceding statement totally contradicts the "Instruction manual" and it makes the watch just that much more complicated. The marketing group that made the ad knew what they were doing, they placed the Turn "˜N' Pull title in bold letters and then placed a huge picture of the watch again implying that as to imply this is all you have to really read and look here is the watch, now turn the page! In the smaller font you also find the word elegant, the word rouses at our desire for the best and the need to have "name brands". The word elegant plays a key role in selection of who the buyer will be. Elegance elevates the watch from the average Joe's wristwatch and makes it into something basically more expensive. Since it is elegant, someone should expect to pay twice as much, but have the comfort of knowing that they have quality on their wrist, which in turn make them "better" than most others and granting a license to brag! The picture of the watch below the text is obviously greater than two thirds of the page...

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