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"Advanced Micro Devices A Leader In The Industry"

1261 words - 5 pages

Advanced Micro Devices-A Leader in the IndustryAlmost everyone these days owns, or at least has used a computer before. Computers have become very important in everyday life, not only for business and scholastic reasons, but also for social reasons. Since September eleventh of 2001 the technology industry has suffered greatly. AMD is one of the only companies that has continued to grow and be successful even through the difficult challenge of living through such a tragedy. Over the past thirty-three years AMD, or Advanced Micro Devices, has definitely made itself known as a major leader in the worldwide technology industry. It is evident after studying about the company, its competition, its accomplishments, its stock activity and its challenges that though AMD is second only to Intel, AMD will continue to flourish and surpass its competitors in the future.First of all, the AMD name is more than just a word. AMD is an acronym for Advanced Micro Devices. The arrow icon "symbolizes the AMD principle of growth in the right direction" states AMD.com. AMD was founded by W.J. Sanders III and seven cofounders in 1969 after Sanders decided to leave his many management positions at the Fairchild Camera and Instrument Corporation. Mr. Sanders has a bachelor of science degree in electrical engineering from the University of Illinois (AMD.com). The new computing company was and is still based in Sunnyvale, California. The corporation now has manufacturing offices in America, Japan, Asia, and Europe. AMD is in the process of attempting to open manufacturing plants in Latin America, China, India, and Russia. AMD manufactures and mass-produces microprocessors, flash memory devices, support circuitry for communications and networking applications, and personal connectivity solutions in other non PC markets such as the wireless communication industry (AMD.com).A myriad of corporations in the technology industry believe they can provide easy competition with AMD products, however, Intel remains AMD's largest competitor (Brockmeier, Yahoo! News). Sun Microsystem's Mark Tremblay states in Yahoo! News that he believes AMD's products beat out Intel products when it comes to performance and price. "It's generally accepted in the computer architectural community that [Intel] made a big mistake [in the design of the Itanium]. The design is very complex, very big, and very power-hungry." The general opinion of employees of AMD tends to reflect the opinion of AMD Vice President of server business, Marty Seyer when he declares, "We have totally different missions in life, Intel is not trying to make 64-bit computing persuasive. We're targeting a larger market" (Yahoo! News). Seyer refers to AMD's targeting of a larger market because the AMD 64-bit processors can be used with 64-bit or 32-bit applications. In 2001 AMD achieved a gain of over four points in the market of PC processors even though there was a drop in the sales in the rest of the PC industry. "Our worldwide...

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