Advantages Of Using Social Media In Business

1309 words - 5 pages

Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual brand consciousness worldwide. Marta, Martínez, & Sánchez (2013) stated that Coca- cola runs within many social media sites such as Tuenti with over 12 million users, and 32% of the Tuenti users to connect with a company or brand. In other words, firms can follow Coke's example as a high quality model to create strong brand recognition and increase sales. Consequently, companies can make effective brand awareness for their consumers by provide greater brand consciousness. Additionally, using social media in business can provide high quality content. In recent years some business has created content in social media site because customers want to read, write, exchange, and see which theme the company is focusing on. This makes the company more active to the consumers, for instance, Zappos is one of the most popular firms that use strategy when customers become fans then they reveal the content. Parsons (2013) showed that the social networking site Facebook claims to have more than 750 million members, and users can create 90 pieces of content each month as well as over 30 billion pieces of content such as links on the internet, news, stories, post blogs, and photo shared every month. Therefore, business can create better...

Find Another Essay On Advantages of Using Social Media in Business

Advantages of Using Internet Essay

712 words - 3 pages for the majority of human beings. The Internet has information for everyone whether it is a school student or a university student or an engineer. Internet is very beneficial to the society as a source of information because it contains ample data, it helps in social interaction and it makes humans smarter. The amount of knowledge that can be gained from internet is a major advantage of using it as a source of information. Internet is frequently

The Role of Social Media in Political rallies, using Taiwan’s recent protest as an example

1491 words - 6 pages internet. Government might even use social media to control the public opinion by acting as general internet users and post brainwashing articles and comments. Moreover, government can ban some certain terms on the internet and even cut down the Internet data around the location of the protest and isolate the students. Possible reasons why using mobile media during political protest in popular in Asia includes the strong restriction and

Using Social Media to Market in Troubeling Times

1165 words - 5 pages media marketing and it seems like this idea is starting to take flight. More and more people are beginning to use it to try to grow their business in a money saving manner, but this idea is still fairly new and could have good results just as often as it can have poor results. Can something that was meant to be used as a personal social network be used effectively to grow a company? We have all come across some type of social media, whether we are

Social Media in the Business World

1961 words - 8 pages ; now let’s take a look at some of the advantages and disadvantages of businesses using social media. Some of the advantages are building relationships with customers, keeping up with trends, quick communication, and broaden exposure at a cheap cost. By building relationships with customers, hopefully that drives them to want to come back and purchase more products and to continue doing business with you. You gain loyal customers by having a

The Advantages of Using Web 2.0 Tools in Education

1797 words - 7 pages intimidating however, the educators surveyed did admit that with proper training and education, the tools would be valuable in the classrooms. What Educators Know Recently, an unpublished survey was conducted using surveymonkey.com to poll educators who work in the schools. Interestingly many of my fellow co-workers who are in the preschool setting did not even know what Web 2.0 is. The survey was divided in its results as those who are currently

The Advantages of Using the Interactive Whiteboard in the Classroom

1644 words - 7 pages and has generally made learning more fun for both teacher and student. There are many articles about the use of interactive whiteboards and there have been researchers throughout the world measuring the benefits that these boards are providing to the impact of learning and delivery of knowledge. Research provided in the literature was done mostly with primary school aged children and completed using different areas of the curriculum. The

Benefits to Pharmacy Students Using Social Media

1149 words - 5 pages Advantages There are many different advantages to the use of social media in the education and practice of pharmacy. One of these advantages is that it gives pharmacy students a new and engaging way to become involved with their education. According to Grindrod et al. learning happens in a variety of ways: actual conversation with others, textbooks, and social interactions, like social media1. Pharmacy students can take an interactive

GoPro: Using Social Media for Marketing

638 words - 3 pages can be argued that social media marketing is now essential because of its ability to reach targeted audiences quickly and generate more sales in an easier and more cost effective way. According to Forbes (2012), “94% of corporates are using social media and 85% said that it has given their business more exposure”. This clearly shows the growing importance of social media marketing among businesses. “Crowdsourcing is an online, distributed problem

Using Social Media for Customer Relationship Management

775 words - 4 pages it’s an easiest way to connect with your customers or users online. It’s important for any brand or business to get involved in cultivating really nice culture around the products and services using new online social tools. This way organization can get involved in the conversation already happening in social media about the products or services. So it’s possible to identify the customers who are discussing about the products and people who are

How Social Media is Used in Small Business Industry?

1649 words - 7 pages customers (Coleman, 2013). There are number of tactics small businesses are using in combination with social media to win more customers. Email-marketing, newsletters, blogging, and videos are the most picked up ways to spread the word about the business. Using videos to demonstrate products, introduce the staff and customer testimonials may have a great bearing on the minds of potential customers as a picture is worth thousand words. Not

The Advantages of Using the Flipped Classroom Model in the EFL Classroom in Nicaragua

922 words - 4 pages The Advantages of Using the Flipped Classroom Model in the EFL Classroom in Nicaragua Quoting Nelson Mandela, ¨Education is the most powerful weapon which you can use to change the world¨. Education is a never-ending process that requires constant learning, updating and guidance; much like technology which evolves very quickly trying to adjust to the everyday needs of the individuals all over the world. In the recent years, technology and

Similar Essays

Pros And Cons Of Using Social Media Tools In Schools

1266 words - 5 pages organization. Bennett (2012), further identified several other advantages in the use of social media in schools. Making safe communities There are many dangers that are associated with the use of social media sites. However, there are some social media sites which allow the teacher to have control over the conversations that take place online. With proper monitoring and approving the content posted can minimize or avoid the negative behaviors that can

The Advantages Of Using Enzymes In Biotechnology

1159 words - 5 pages The Advantages of using Enzymes in BiotechnologyBiotechnology is the use of biological processes to exploit and manipulate living organisms and biological systems to develop or manufacture a product that is a solution to a problem.An enzyme is a protein, which is able to catalyse biochemical reactions. Reactions need to exceed their activation energy in order to take place. Enzymes reduce the need for activation energy and so allow reactions to

The Cons Of Children Using Social Media

2422 words - 10 pages on it, but the age limit doesn’t always prevent the children from still logging on. All in all, children spend way too much time logging into social media web sites, and the risks outweigh the benefits. “Engaging in various forms of social media is a routine activity that research has shown to benefit children and adolescents by enhancing communication, social connection, and even technical skills” (O’Keefe). From using the different sites

The Business Of Social Media Essay

637 words - 3 pages with a slash through the center (“Ottawa Citizen”). It’s unfortunate that this company was so poorly represented by these employees. However, studies suggest this type of behavior can be predicted and thusly avoided via pre-screening of potential employees’ social media profiles. It is better for both the image of a company and the well-being of a company’s patrons to employ people who will surely act outwardly in a professional and appropriate