Adverse Advertisement Essay

1142 words - 5 pages

Media is so rampant, a whole chapter of human history can be written only based on advertisements and commercials. Not only does the media show the progress of human history, but it also shows human emotions, social behaviors, moral values, and many more attributes. People are literally surrounded and bombarded with advertisements; with every turn of a head or click of a button they hear and see commercials, billboards, and radio announcements. These forms of media extract the important wants and needs of society. Some of these wants and needs include food, fashion, sex, health, and money. This essay will not only analyze human behavior through advertisements, but explore the major advertising topics and strategies.
People might simply conclude that the motive of the advertising industry is to sell their product. However, they fail to recognize the science that goes into advertising. Yes, the advertising industry is trying to lure people into buying their product, but they do not do it blatantly. Having developed a guard against advertisements, people automatically tune out, or flat out reject sales messages. Of course marketers have realized that problem, so they developed a way to work around the ignorance of the general masses. Advertisers either entice consumers with sexual references or they persuade consumers through strategic language such as weasel words. Weasel words are such as “many”, “best”, “like”, or “help”. These words appear and retain their definition until placed into context. Another words they mean one thing by themselves, however when used strategically they mean nothing. No matter how hard people try or how aware they are, at one time or another they will fall in to an advertising trap.
One of the most common type of product advertised is food. Based on statistics from Fast Food F.A.C.T.S., “In 2012, fast food restaurants spent $4.6 billion in total on all advertising.” Aside from the immense budget fast food industry spends on advertisements, the importance is the effects of the advertisements. The McDonalds advertisement below show three low-angled views of their hamburgers, and on top, three simple words that say “big. beefy. bliss.” To a customer or passerby, those enlarged images draw their attention to how “big” the hamburgers are. When they see the picture and make the connection between the larger picture of the hamburgers and the first word “big,” they automatically associate the rest of the words with the hamburgers in general. The second word, “beefy,” literally means nothing other than the burger has meat .Since the person reading the advertisement has already made the connection that the burger is big, they will assume that it is the beef portion that is big. Last but not least, as a cherry on top, they add in the word “bliss”; once again, this has absolutely no meaning and has no connection with the actual burger. However, the consumers will subconsciously interpret this and make the connection that buying...

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