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Advertisement Essay

961 words - 4 pages

Advertising has been around for many decades. It is used to promote company products and services. Advertising has negatively influenced the way of thinking for children and teenagers of this generation. It has affected their younger audiences diet, increased consumerism in children, and made changes in their attitude.

The use of advertisement has had a negative impact on a child's diet. Since the number of kids watching television have increased, they are more exposed to advertisement. They are eating more than usual, because they spend their time watching TV during breakfast, lunch, and supper. In a study done by Yasare Akta Sarnas, the researcher informed the readers that 90% of ...view middle of the document...

Corporations have realized that the ones with the most money and power are kids (Tilford, 2006). Therefore, they are the focus for marketing teams.
It is also easy to influence and persuade a young child. “Advertisers encourage children’s predilections for certain brands or products by targeting key physiological centers that will consciously and subconsciously alter their perceptions” (Hulbert, 2004). Advertisers will play with the child's head and will encourage them to be loyal to a certain brand. This method may be done by bringing the child’s cartoon role model. For example, a little girl would be easily influenced and persuaded by a brand if it included her favourite TV show star, Dora The Explorer. These kids will be loyal to the brand as long as it continues to include their star. When presenting a commercial, the commercial will include well clothed children. Children that are up to date with fashion. These clothes may be expensive, but many viewers will try their best to copy the actor. “This advertisement portrays a “cool” factor: if children buy this product, they will not only be hip, they will be popular and lionized.” (Graboviy, 2011, p.4). Corporations brainwash many children into believing this message. They want the viewers to think that buying a certain toy, clothing, object will make them “cool”.

Lastly, not only can advertisement change the viewers diet and increase consumerism, but it can also change their attitude. The Pediatrics Journal said that there was an increase in emotional and behavioural problems among children aged 4 to 15 from the year 1979 and 1996 (Graboviy, 2011, p.6). This is due to the increase of advertisement during those years. Nowadays, every household has a television. The increase in emotional and behavioural problems will not stop, because everyone watches television. The reason for this problem is because children are not happy and...

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