Advertisement In Magazines Essay

1063 words - 4 pages

While turning the pages of the January 2010 Seventeen magazine, suddenly a lustrous, dripping image catches one’s eye. Looking closer at the image, the person’s curiosity races and wonders: What is that? Glossy swirls and fruit-like colors begin to put the images into perspective. It is the new SHINEsensational lip gloss by Maybelline. Placing the lip gloss in Seventeen magazine promotes that it is affordable and unique, two product characteristics that Seventeen magazine is known for. Typically Seventeen magazine reaches towards teen females who are interested in beauty and relationships. To fulfill this criteria, “how-to” tutorials teach girls how to alter their image along with promoting the products that are used. Keeping the content interesting, relationship advice is shares love and trauma stories. Accommodating both categories, the lip gloss allows self confidence to grow and relationships may spark from that. Knowing this, the ad effectively persuades teenage girls by the style of the magazine, images of fruit, the flawless appearance of the advertisement, and the typography that subconsciously enter their minds.
Publishing the magazine on different types of paper changes the consumer’s attitude toward the magazine. Publishing the magazine with different types of paper alters the consumer's attitude toward the magazine. Having the false appearance of being polished, the texture of the advertisement paper enhances the already luscious look of the lip gloss. Therefore the paper used in Seventeen magazine is not a low-grade paper nor is it card-stock; instead the paper has a fair weight and is glossy. The paper that the magazine is printed on shows that the magazine can have a higher class look for an affordable price; thus the products they promote and advertise reflect this thinking. Promoting that it is teenager friendly by being cheap and effective, Seventeen magazine keeps consumers up with today’s styles while making it affordable.
In addition, images of fruit are used effectively in the advertisement. Having the moist-looking watermelon at the top of the page draws in the eye. The watermelon is a cultural connection. In Vietnam watermelons are consumed during the new year holiday; in Australia, a festival is held celebrating the melon. Though these countries are not very similar, the watermelon symbolizes both countries, each having a different cultural value. Furthermore the images of the grapes and peaches are more subtle. The grapes and peaches subconsciously begin to stimulate hunger, however, hunger is not the advertisers intent. Their ultimatum is trying to persuade the consumers that the lip gloss will have the fruits touch and taste and the rich feel of the nectar that comes from the fruit. Proving the juicy feel will come by using the lip gloss, the advertisement shows samples of the swirling lip gloss; giving it a liquid form while being full of flavor.
Taking up a large portion of the advertisement, the black...

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