Advertisement Paper

1265 words - 6 pages

Who doesn’t like coke? Coca- cola has been around for many years. It is a favorite drink choice for many around the world. In the old ad, coke was only five cents. Although the prices have changed since then, the wonderful flavor has not. Both ads show creativity and do a fantastic job of promoting coke. There were numerous amounts of detail put into these coke ads; however, the older one is superior to the new one because it has better use of the elements: focal point, figures used, artistic choices, function decisions, and typeface options.
The focal point for the modern day ad seemed much more cluttered and did not stand out as much as the older Coke ad did. It is said that the focal point may be seen in a left to right, top to bottom reading pattern. The focal point of an image can be described as what catches the viewer’s eyes first. For the modern day ad Taylor Swift is representing Coke. She catches everyone’s eyes at first. Then after seeing her, the viewer realizes that there are two Taylor Swifts and half of the picture is upside down. This makes it confusing and the viewer has to concentrate to figure out what is happening in the image. Not only is it confusing because she is upside down, but there are way too many patterns on her clothes. This makes the image cluttered looking and the viewer might have a hard time keeping their attention in one spot because there is too much happening in the image. The older coke ad seems to have a more realistic focal point. In this image there is the phrase at the top which reads, “Sends thirst flying.” With the normal left to right and top to bottom reading pattern, this is the phrase which catches the viewer’s eyes first. After noticing this then the focal point turns to the woman who is drinking the bottle of Coke. In this advertisement the focal point is organized. The image makes it easy to understand the message the Coke company is trying to get across. Although the focal point can decide whether the image is a success or a flop, the actions of the people in the images also makes a difference when trying to appeal to a certain audience.
The figures in both of the ads have a huge impact on the overall message that the company is trying to get across. Figures can be animals or people. When looking at these figures, viewers have to take in to account their facial expressions, poses, hairstyles, ages, sexes, and what their occupation is. In the modern day advertisement Taylor Swift is the figure who is being used to represent Coke. If the viewer looks at Taylors face, one image has her mouth open where in the other one it is closed. The image with her mouth open helps relate to the singer aspect which the ad is trying to get across. On the contrary, in the image when her mouth is closed relates to the songwriter aspect which the ad is trying to relay. In this piece of advertising, Taylor is also holding a guitar, which helps the viewer’s understand her occupation as a singer and songwriter....

Find Another Essay On Advertisement Paper

Oreo advertisement Essay

763 words - 3 pages variety of advertisements either by television or in paper. Most of these advertisements had been very successful on accomplishing its purpose, because Oreo has stayed in the actual world for a very long time. Each advertisement is unique, and contains illustrations that form what they are trying to say. But, there is one special advertisement that really attracted my attention.Below this, there is a picture (fig. 1) of the advertisement that I

Regulating Advertisement Essay

1484 words - 6 pages Phillip Nelson argues that regulating advertising is not efficient because it creates deception. Some object to this agreement by saying that government regulations should not be limited because advertising and exaggeration mislead customer and without regulations advertising would become useless. My aim in this paper is to defend Nelson’s view on limiting government regulation by showing this objection can be met. Nelson’s view on

Advertisement in Magazines

1063 words - 4 pages relationships may spark from that. Knowing this, the ad effectively persuades teenage girls by the style of the magazine, images of fruit, the flawless appearance of the advertisement, and the typography that subconsciously enter their minds. Publishing the magazine on different types of paper changes the consumer’s attitude toward the magazine. Publishing the magazine with different types of paper alters the consumer's attitude toward the

Analysis of an Advertisement

2035 words - 8 pages elucidation of the advertisement and if I believe it is effective and successful in making the product appealing to the reader. The advert was found in the Marks and Spencer’s Christmas catalogue guide. There are two main types of advertisement in paper and magazine (in this case a catalogue); display and classified. Displays are there to catch your attention and persuade you to buy. Classified are informative. This

Advertisement and Soft Drinks

1193 words - 5 pages hours. After identifying your target group the developers of the commercial had to put down the objective to be attained, so as to be able to rate its success at the end. After the preliminary work the form of media platform to use for the advertisement has to be selected. Television media would need short adverts that mostly have certain timelines. They cannot be aired over a long period of time hence have to be catchy enough to pass the message

Old Spice Meeting Advertisement

1175 words - 5 pages give it her number on a slip of paper. It grabs the paper, gives the slip to the Old Spice man and crawls back on top of his head. Throughout the entire commercial the woman never looks directly at the man. Her entire focus is solely fixed on the hair. Without the hair the man would just be another guy sitting in the meeting, but since he used Old Spice hair products his hair stuck out. This form of advertisement would not work in any other

children towards advertisement

1057 words - 5 pages Research Paper Now a days children watch more television programs where they become the target for some advertisements. The use of computers and electronic devices also influence children when advertisements appear while they play their favorite games on those electronics. Advertisements are the merchant’s media to sell a product to the public. Almost everyone in the United States watches a lot of advertisements while they are watching their


1435 words - 6 pages Advertising is a form of marketing communication which is used to inspire the public about a product and also to encourage, persuade, or manipulate an audience to take or continue to take some action. Advertisement is a very common tactic to get customers to see a company’s brands, messages, and products. There are different ways of advertising such as newspaper, magazines, television


961 words - 4 pages Advertising has been around for many decades. It is used to promote company products and services. Advertising has negatively influenced the way of thinking for children and teenagers of this generation. It has affected their younger audiences diet, increased consumerism in children, and made changes in their attitude. The use of advertisement has had a negative impact on a child's diet. Since the number of kids watching television have


708 words - 3 pages ? Reverse gravity? Split atoms?” Then the woman laughs politely and floats up with ease to the board’s level. The board rings and flips then shows words “WATCH THIS.” The woman said: “How’s that atom splitting thing going?” Somehow the video cut to ken splitting into pieces and said “A smarter way to shop around. Now that's Progressive. Call or click today.” I tried to watch this advertisement many times, but still don’t understand what does it


791 words - 3 pages Advertisement Ads, ads, ads, this is the technique used to influence the most vulnerable people, which are teenagers. The people who advertise knows that at this stage of the life teens are like a bunch of "cows" who follow and copy each others, so they take advantage of that fact. It's really simple because as soon as one person buys something he becomes a kind of an "alive advertiser". This is what I mend when I compared adolescent

Similar Essays

Paper On An Advertisement That May Be Ethically Questionable

548 words - 2 pages supposed to be an ideal body type. Even more, commercials like Spear’s show women to be objects for male pleasure. (Grey, 2002)Another commercial that sparked interest within this TRL hour was Venus female razor advertisement. This commercial used a method that appealed to the people watching (especially girls) that in order for them to feel like a goddess they had to shave their legs with this product. During the commercial I see nothing

Summary Paper Of "Making The Pitch In Print Advertisement" By Bovée, Courtland L., John V. Thill, George P. Dovel, And Marian Burk Wood

646 words - 3 pages Distinguished Chair at Grossmont College and wrote this article, with help, to clarify the a copywriters' job and their importance in attracting possible buyer's attention and promoting what merits the product has to offer.Copywriters, working either for agencies or as free-lancers, maintain a steady, challenging job year after year because advertisement will always be crucial. Copywriters share their love of words with writers but look at their job

Television Advertisement Essay

1031 words - 4 pages amaze the viewers. The most important goal that advertisement contains is to attract the viewers first. Getting the viewer's attention on that product is the first and main goal for the company. Television advertises is one of the most effective ways to advertise to viewers because television is all about watching and listening. No need to concentrate on the words unlike neither the radios nor the news paper or magazines. Television

Advertisement Analysis

1329 words - 5 pages of the audience, but also convincing the audience to go out and buy the product. This paper will analyse and prove that the advertisement is successful in attracting and convincing the audience to buy the product. The reason that it is successful is because of the theories it applied in the construction and design of the advertisement.The content of the advertisement has a major effect on the audience's attitude towards the product. The